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Country Report

Wipes in

Wipes in Vietnam

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Growth spike for wipes in 2020

While wipes were introduced in Vietnam more than a decade ago, the category accounted for the smallest share of value sales in Vietnam’s retail tissue and hygiene market in 2020. Baby wipes and general purpose wipes are the only categories that posted more than negligible sales with baby wipes being the main sales driver.

While Diana maintains a strong lead in wipes, local players and private label gain more traction in 2020

Diana JSC maintained its strong lead in wipes in 2020 due to its local deep understanding and strong distribution networks. While there are many small brands present in the market, consumers still prefer to return to the brand that they trust the most.

Growth spike for baby wipes and general purpose wipes due to heightened consumer sensitivity to cleanliness

Prior to the pandemic, Vietnamese people were increasingly opting to buy baby wipes even for general purpose usage as they believed the “baby” label indicated a higher level of safety. This led retailers to dedicate more and better shelf space to baby wipes, compared with general purpose wipes, across almost all offline channels.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Vietnam?
What are the major brands in Vietnam?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Growth spike for wipes in 2020

While Diana maintains a strong lead in wipes, local players and private label gain more traction in 2020

Growth spike for baby wipes and general purpose wipes due to heightened consumer sensitivity to cleanliness

RECOVERY AND OPPORTUNITIES

Strong growth for wipes over the forecast period

Government regulation and more careful inspection aim to reduce consumption of the rampant number of “fake” wipes imports that are considered unsafe

Strong growth for e-commerce while supermarkets remains the largest channel

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2015-2020
Table 2 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 5 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Tissue and Hygiene in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2015-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Wipes in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Growth spike for wipes in 2020

While Diana maintains a strong lead in wipes, local players and private label gain more traction in 2020

Growth spike for baby wipes and general purpose wipes due to heightened consumer sensitivity to cleanliness

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Wipes in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Growth spike for wipes in 2020

While Diana maintains a strong lead in wipes, local players and private label gain more traction in 2020

Growth spike for baby wipes and general purpose wipes due to heightened consumer sensitivity to cleanliness

RECOVERY AND OPPORTUNITIES

Strong growth for wipes over the forecast period

Government regulation and more careful inspection aim to reduce consumption of the rampant number of “fake” wipes imports that are considered unsafe

Strong growth for e-commerce while supermarkets remains the largest channel

CATEGORY DATA

Tissue and Hygiene in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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