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Wipes in Vietnam

April 2022
USD 1,195
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This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Wipes industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Wipes industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Wipes in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Wipes in Vietnam?
  • Which are the leading brands in Wipes in Vietnam?
  • How are products distributed in Wipes in Vietnam?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Wipes in Vietnam - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic-induced new hygiene routines support demand for wipes
Consumers on the lookout for antibacterial properties in wipes
Diana JSC’s leading position underpinned by local understanding and distribution strength

PROSPECTS AND OPPORTUNITIES

Wipes expected to grow well in the forecast period
Growing focus on product information
Brands to expand presence in the e-commerce and modern grocery retailing channels

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2016-2021 Table 2 Retail Sales of Wipes by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Retail Wipes: % Value 2017-2021 Table 4 LBN Brand Shares of Retail Wipes: % Value 2018-2021 Table 5 Forecast Retail Sales of Wipes by Category: Value 2021-2026 Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026

Tissue and Hygiene in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026 Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026

MARKET INDICATORS

Table 7 Birth Rates 2016-2021 Table 8 Infant Population 2016-2021 Table 9 Female Population by Age 2016-2021 Table 10 Total Population by Age 2016-2021 Table 11 Households 2016-2021 Table 12 Forecast Infant Population 2021-2026 Table 13 Forecast Female Population by Age 2021-2026 Table 14 Forecast Total Population by Age 2021-2026 Table 15 Forecast Households 2021-2026

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021 Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021 Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021 Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021 Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021 Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021 Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026 Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Wipes

      • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
      • Wipes and Refills (Dry Electro-Static)
        • Cleaning Solution
        • Refill Wipes/Pads
      • Starter Kits/Trigger Device
      • All Purpose Cleaning Wipes
      • Furniture Polish Wipes
      • Toilet Care Wipes
      • Window/Glass Wipes
      • Other Impregnated Wipes
    • Starter Kits/Sweepers/Sticks (Excluding Wipes)
    • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • General Purpose Wipes
    • Intimate Wipes
    • Baby Wipes
      • Facial Cleansing Wipes
      • Deodorant Wipes
    • Moist Toilet Wipes

Wipes

This is the aggregation of personal wipes and household cleaning wipes

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Wipes research and analysis database.

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