In Vietnam, wipes are becoming increasingly popular, so suppliers have attempted to satisfy customers’ needs by providing a large range of wipes – to some extent this led to oversupply in the market. Although wipes appeared in Vietnam 10 years ago, there are no safety regulations and requirements in place for this type of product.
Consumers pay attention to affordable prices when purchasing toilet paper, whilst softness is more essential for them when choosing wipes. In contrast to wipes, it is easy for consumers to find low-priced but acceptable quality toilet paper in any supermarket.
There is a serious problem of alleged fake wipes imported into the Vietnamese market. Since fake products are made to look sophisticated and their designs are identical to famous brands, consumers cannot differentiate the imitations from the originals.
Local companies understand that the wipes category has a great deal of potential. Therefore, they have invested a great deal of capital in technology and manufacturing processes.
Saigon Paper, which leads retail tissue and has a small share in wipes, was recently acquired by Sojitz, a Japan-based group. This acquisition could kick-start a new trend of foreign companies which want to enter wipes in Vietnam and other Southeast Asia markets purchasing local companies.
Consumers are beginning to use general purpose wipes daily, and have them readily available in their bags. This has grown to become a habit and necessity for consumers, especially for the female working population, with the increasing need to maintain their image at work.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wipes industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wipes in Vietnam market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.