The vaccination campaign against COVID-19 began in January 2021, prioritising the elderly population and healthcare professionals. Throughout the year, immunisation was instrumental in increasing consumer confidence in participating in activities outside of the home.
The tissue and hygiene industry was severely impacted by the global economic framework, which influenced prices amongst local manufacturers. Specifically for wipes, global supply chain disruptions increased the cost of pulp and chemical inputs, which led to price increases during 2021.
In 2021, baby wipes did not see any major changes in position amongst players, with Kimberly-Clark and Johnson & Johnson remaining the strong leaders. However, new launches increased competitiveness in the category and may pose a challenge in the forecast period.
In Brazil, the per capita consumption of wipes is low compared with other countries in Latin America. In home care wipes, per capita consumption was only 0.
High inflation in 2021 directly affected retailing and consumers’ purchasing behaviour in terms of distribution channels. In home care in general, and also within wipes, there was a decrease in the share of sales through hypermarkets and supermarkets.
At the end of 2021, the rise of the Omicron variant of COVID-19 surprised the global population and increased the number of hospitalisations in many countries, Brazil included. The most severe cases in terms of health conditions were within the non-vaccinated population, or those who did not complete the course of vaccination against COVID-19.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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