The pandemic has boosted purchases of all purpose cleaning wipes in Brazil, as consumers expanded their cleaning habits to protect from virus transmission. These wipes were used as a practical way to clean surfaces as part of lockdown routines, encouraging a number of players to launch new products with a focus on antibacterial properties, including Lysoform, Esfrebom from Bettanin, Lysol from Reckitt Benckiser and Omo from Unilever.
With the return of greater mobility outside of the home in Brazil, the resumption of active lifestyles will be a positive growth driver for intimate wipes over the forecast period following a drop in demand over the last three years of the review period. Demand will also be boosted by heightened hygiene awareness developed during the pandemic in relation to personal health concerns.
The Brazilian population is predicted to continue ageing, which can support positive demand for general purpose wipes, including those marketed as suitable for adult incontinence/adult care. The share of the local population aged 65+ years is expected to increase from 10% in 2022 to 12% in 2027 according to Euromonitor International’s Economies and Consumers annual data.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of personal wipes and household cleaning wipesSee All of Our Definitions
This report originates from Passport, our Wipes research and analysis database.
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