Wipes is generally expected to register volume and value growth over the forecast period driven mainly by personal care wipes. Personal hygiene and convenience are likely to be the two main factors in the maintenance of consumer interest in these products.
Given the maturity of the wipes category and the fact that consumers are well versed with these products in the Netherlands, manufacturers are struggling to come with new, innovative products. The focus by manufacturers has thus far been on offering products that are perfume-free, free from microplastics, made from biodegradable plant materials, or with added oils.
Reusable wipes in baby care is growing from a niche base as parents will increasingly look for sustainable and cheaper ways to reduce the overall costs related to baby care. Cheeky wipes and BilliesBox are amongst small eco brands that are offering affordable reusable wipes.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of personal wipes and household cleaning wipesSee All of Our Definitions
This report originates from Passport, our Wipes research and analysis database.
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