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Country Report

Wipes in

Wipes in Slovenia

19 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Stable volume growth to continue

Despite the growing convenience trend and increased concerns regarding personal hygiene supporting volume growth, the performance of wipes in value terms was modest in 2016/2017. This was mainly due to increased availability of/demand for economy brands, resulting in declines in the average unit price in current value terms; however, demand remained strong and producers identified opportunities to expand their portfolios with lower-priced products, which were in high demand among price-sensitive consumers.

Dynamic performance of moist toilet wipes to support growth

Moist toilet wipes remains a relatively young category; however, sales benefit from its strong presence within modern grocery retailers. In addition, the growing convenience trend supports further penetration, as several specialist brands of moist toilet wipes are targeted at younger consumers, such as toddlers and young children, as well as their parents.

Baby wipes leads, while hindering growth elsewhere

As with other baby care products, baby wipes are used for a range of purposes outside of their primary intended use, being used by various age groups for cleansing tasks. For instance, women typically rely on baby wipes as substitutes for intimate wipes, and they are used instead of facial cleansing wipes due to wider availability.

COMPETITIVE LANDSCAPE

Intensive competition at the top

Although wipes is a highly fragmented category, there is a trio of strong leading companies. Unilever Slovenija took first place in 2017 thanks to its Domestos brand, in addition to a significant presence in surface care, toilet care and floor cleaning systems.

Private label accounts for a substantial share

Private label posted an increased value share within wipes in 2017, as demand for low-priced brands and private label wipes continued to grow. Most private label wipes offered an appealing price/quality ratio, targeted at price-sensitive Slovenian consumers following the economic downturn.

Investment to intensify

Leading brands in wipes are set to innovate and make improvements to their existing product portfolios during the forecast period, which should result in new brands and more-premium products. Competition is therefore set to continue primarily in terms of innovation with the development of new fragrances and improved hygiene, performance and packaging design, with more-intensive investment.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Slovenia?
What are the major brands in Slovenia?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Slovenia - Category analysis

HEADLINES

PROSPECTS

Stable volume growth to continue

Dynamic performance of moist toilet wipes to support growth

Baby wipes leads, while hindering growth elsewhere

COMPETITIVE LANDSCAPE

Intensive competition at the top

Private label accounts for a substantial share

Investment to intensify

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Consecutive years of stable growth for tissue and hygiene

Solid performance across product categories

Influx of private label lines intensifies competition

Discounters and chained drugstores at the forefront of retail tissue and hygiene

Continued growth expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Slovenia

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Executive Summary

New Report Guarantee

PROSPECTS

Stable volume growth to continue

Dynamic performance of moist toilet wipes to support growth

Baby wipes leads, while hindering growth elsewhere

COMPETITIVE LANDSCAPE

Intensive competition at the top

Private label accounts for a substantial share

Investment to intensify

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Wipes in Slovenia - Category analysis

HEADLINES

PROSPECTS

Stable volume growth to continue

Dynamic performance of moist toilet wipes to support growth

Baby wipes leads, while hindering growth elsewhere

COMPETITIVE LANDSCAPE

Intensive competition at the top

Private label accounts for a substantial share

Investment to intensify

CATEGORY DATA

Tissue and Hygiene in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Consecutive years of stable growth for tissue and hygiene

Solid performance across product categories

Influx of private label lines intensifies competition

Discounters and chained drugstores at the forefront of retail tissue and hygiene

Continued growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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