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Country Report

Wipes in

Wipes in Saudi Arabia

18 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

All-purpose cleansing wipes and personal wipes witness strong growth in 2017

Wipes posted slightly lower growth in 2017 than in 2016 mainly due to the weaker performance of personal wipes. The wipes category, particularly general purpose wipes, had witnessed remarkable growth in 2016 due to epidemics such as the avian flu and MERS-CoV outbreaks in the country.

Baby wipes show strongest growth in 2017

Baby wipes posted strong growth in 2017, supported by the high birth rate in Saudi Arabia. Mothers are increasingly using baby wipes more often, especially if they do not have a maid or a babysitter, since such wipes are easy and quick to use.

Key factors and trends that impact growth of wipes

Growth of the wipes category is attributed to greater penetration of wipes generally. Such products are now available through new channels within modern trade, with companies focusing on awareness, penetration and marketing, shelf displays, multiple checkpoints at checkout, hangers in pharmacies and in major retail channels.

COMPETITIVE LANDSCAPE

Arabian Trading Supplies leads wipes in 2017

Arabian Trading Supplies was the leading wipes company in 2017, with its Dettol brand benefiting from growing hygiene concerns, due to its well-known antiseptic and antibacterial properties. Furthermore, the company has extended its penetration in modern retail channels and its range of products currently occupies considerable shelf space in store.

International brands dominate wipes in Saudi Arabia

Wipes is still dominated by international brands, which offer premium quality and are supported by their owners’ heavy advertising budgets and investments in technological innovations. They continue to dominate because of their long-term presence in the country which has enabled them to gain consumers’ confidence and loyalty over the years.

Supermarkets represents the leading retail channel for wipes

Wipes are mainly sold in supermarkets, followed by hypermarkets and health and beauty specialist retailers. Manufacturers are now focused on expanding their distribution through other channels such as non-food retail segments and household tuck shops to reach out to a wider segment of consumers.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Saudi Arabia?
What are the major brands in Saudi Arabia?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

All-purpose cleansing wipes and personal wipes witness strong growth in 2017

Baby wipes show strongest growth in 2017

Key factors and trends that impact growth of wipes

COMPETITIVE LANDSCAPE

Arabian Trading Supplies leads wipes in 2017

International brands dominate wipes in Saudi Arabia

Supermarkets represents the leading retail channel for wipes

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Economic reform – slow growth observed across tissue and hygiene categories

Vision 2030 – the government takes on raising health and hygiene awareness

Below the line marketing gaining prominence as most effective medium in Saudi Arabia

Supermarkets and hypermarkets lead sales of tissue and hygiene

Tissue and hygiene to witness slowdown in growth over forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Saudi Arabia

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Executive Summary

New Report Guarantee

PROSPECTS

All-purpose cleansing wipes and personal wipes witness strong growth in 2017

Baby wipes show strongest growth in 2017

Key factors and trends that impact growth of wipes

COMPETITIVE LANDSCAPE

Arabian Trading Supplies leads wipes in 2017

International brands dominate wipes in Saudi Arabia

Supermarkets represents the leading retail channel for wipes

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Wipes in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

All-purpose cleansing wipes and personal wipes witness strong growth in 2017

Baby wipes show strongest growth in 2017

Key factors and trends that impact growth of wipes

COMPETITIVE LANDSCAPE

Arabian Trading Supplies leads wipes in 2017

International brands dominate wipes in Saudi Arabia

Supermarkets represents the leading retail channel for wipes

CATEGORY DATA

Tissue and Hygiene in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Economic reform – slow growth observed across tissue and hygiene categories

Vision 2030 – the government takes on raising health and hygiene awareness

Below the line marketing gaining prominence as most effective medium in Saudi Arabia

Supermarkets and hypermarkets lead sales of tissue and hygiene

Tissue and hygiene to witness slowdown in growth over forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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