Hygiene wipes are expected to continue growing in current value terms; however, growth rates are expected to stabilise as price adjustments reduce after inflation eases, which is projected to be during 2023. Nevertheless, value and volume sales are expected to remain above those seen in previous years and the pre-pandemic level.
As prices continued to rise in 2022, private label could be seen to gain value share amongst all wipes categories. Private label lines in Germany are considered to be good quality and trusted; therefore, it is expected that private label will continue to gain value share, as long as the prices of such products remain below those of brands.
With higher awareness of hygiene, and consumers returning to outdoor activities, work in the office, and travel, the growth of travel pack sizes of wipes is expected. In 2022, due to inflation, the direction of movement in terms of pack size was the opposite, with rising demand for larger pack sizes to save money per unit.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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