The economic recession in 2023 could stifle growth in sales of wipes as consumers cut back on discretionary spending. That said, intensified and more frequent hygiene and cleaning practices as a result of the COVID-19 pandemic are set to continue going forward to the benefit of wipes.
Despite the industry focus on developing more sustainable options in wipes, the majority of products remain harmful to the environment, which is expected to hamper category growth as consumers become more concerned about the environment and the impact of their choices. Sustainability is therefore likely to remain an important issue for disposable wipes and its longer-term development and consumers are expected to search for more environmentally-friendly options going forward.
Compared with other European countries, the per capita consumption/use of wipes in both home care and personal care (excluding baby wipes) in Portugal is low, meaning there is future growth opportunity in the category over the forecast period. The recent entry of new brands and new developments in wipes should encourage further development through penetration.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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