Competitive Landscape
Huggies and Johnson’S Baby Maintain Lead as Private Label Slips
Wipes in Argentina is moderately concentrated, with the top two companies, Kimberly-Clark Argentina Holdings SA and Johnson & Johnson de Argentina SAC, accounting for a combined 47% retail value share in 2025. The former, with its Huggies brand, leads decisively at 33%, followed by the latter's Johnson's Baby brand at 13%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Argentina?
- Which are the leading brands in Wipes in Argentina?
- How are products distributed in Wipes in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Argentina - Category analysis
Key Data Insights
Brands Focus on Affordability as Consumers Struggle with Limited Spending Power
Brands Focus on Affordability as Consumers Struggle with Limited Spending Power
Parents Resonate with Clean Wellness and Boost Premium Product Sales
Declining Birth Rates Set to Have Dampening Effect on Sales of Personal Wipes
Affordability Pressures Will Shape Brand Innovation Strategies
Huggies and Johnson’S Baby Maintain Lead as Private Label Slips
Hypermarkets Lose Ground as Price Gaps Narrow after Policy Shift
E-Commerce Builds as Older Shoppers Adapt and Digital Platforms Improve
Tissue and Hygiene in Argentina - Industry Overview
Premiumisation Remains a Key Trend as Consumers Prioritise Comfort
Key Data Insights
Premiumisation Remains a Key Trend as Consumers Prioritise Comfort
Clean Wellness and Segmentation Drive Category Growth
Declining Birth Rates Are Expected to Have Negative Effect on Nappies/Diapers/Pants
Hypermarkets Expected to Win Back Consumers with Promotions and Engaging Shopping Experiences
Softys and Kimberly-Clark Strengthen Lead as Innovation Offsets Private Label Losses
Hypermarkets Expand Reach as Price Controls End and Shoppers Seek Variety
E-Commerce Gains Momentum as Older Shoppers Adapt and Platforms Improve
Country Reports Disclaimer
The following categories and subcategories are included:
Wipes
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!