While wipes performed well in 2020, as people used wipes, and often baby wipes, to remove traces of the COVID-19 virus, in 2021 consumers were less concerned about the virus spreading on surfaces and this contributed to a fall in volume growth. In addition, baby wipes is the largest product area within wipes and with birth rates falling, there was less demand for baby wipes.
Baby wipes continued to dominate value sales. However, cosmetic wipes registered higher volume growth, following on from a disastrous year in 2020.
As baby wipes dominated value sales of wipes, it is unsurprising that brands of baby wipes lead. All nappies/diapers brands have their own options of baby wipes, including Huggies, Johnson's Baby, Pampers and Estrella Baby.
E-commerce will continue to gain value share over the forecast period, both through online marketplaces such as Mercado Libre and also through brand platforms. For example, consumers can buy large quantities at cheaper prices of the QSoft brand from its own website.
The more niche wipe products are expected to gain value share over the forecast period. While baby wipes will continue to account for the majority of value sales, wipes that have only recently been introduced, such as intimate wipes, are expected to increase value sales over the forecast period.
Wipes will register a fall in constant value sales over the forecast period. Wipes are not considered essential in Argentina and all wipes can be replaced with cheaper alternatives.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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