General purpose wipes and intimate wipes look set to record robust growth in volume terms throughout the forecast period. Hygiene concerns arising from the outbreak of COVID-19 – which bolstered the use of wipes of all kinds over 2020-2021 – have recently raised awareness of both categories among Argentinians, which has in turn helped to improve the distribution and shelf visibility of these product types.
Wipes are generally not considered necessities in Argentina, with most consumers favouring more affordable alternatives. For instance, many parents choose cotton wool and water over baby wipes, while cotton pads and cleansing creams are widely used instead of facial cleansing wipes for make-up removal.
While sales will remain heavily concentrated in store-based channels such as hypermarkets, supermarkets and health and beauty specialists, e-commerce should continue to gain importance in terms of wipes distribution over the forecast period. Many Argentinians have become more comfortable with online shopping during the pandemic, and now have a greater appreciation for the convenience, wide array of choices and greater potential for bargains this method affords.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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