With regards to the challenges faced by wipes, it is expected that the rising eco-awareness trends will lead to a widening range of clean label products – from materials and ingredients used, through to how efficiently they decompose and/or can be recycled. Overall, reducing waste and recycling have become essential for some households, and mothers are increasingly looking for natural and environmentally friendly products for their children.
Despite its growth drivers, wipes is set to face ongoing threats and challenges, including the declining birth rates in Morocco which will lead to fewer children, especially amongst upper- and middle-income consumers, and adversely affect sales of baby wipes. Moreover, the tough economic environment will likely slow down the category’s development, with consumer price-sensitivity remaining a major hindrance to growth.
Due to the significance of baby wipes in wipes, developments in baby-related crossover categories will also have some influence on ongoing trends. For example, as noted with a drive for skin-kind and eco-friendly solutions in both nappies/diapers/pants and personal (baby) wipes.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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