All products within wipes will register volume growth over the forecast period, though baby wipes, while still remaining the bestselling product, will register the lowest volume growth. A high degree of maturity and also a declining birth rate, will dampen volume sales of baby wipes.
One possible dampener on volume sales will be increasing environmental consciousness. During the pandemic, Estonian consumers overlooked their sustainability concerns in terms of disposable wipes and in particular the negative environmental impact of single-use wipes.
Private label currently has insignificant value share within wipes and many Estonian consumers associate private label with low quality. However, that could change over the forecast period.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of personal wipes and household cleaning wipesSee All of Our Definitions
This report originates from Passport, our Wipes research and analysis database.
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