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Country Report

Wipes in

Wipes in Thailand

19 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Wipes expected to register a double-digit value CAGR in constant 2017 terms

Wipes is set to generate very strong positive growth over the forecast period, with sales set to increase at double-digit CAGRs. However, in constant 2017 terms, growth rates are set to be slower than over the review period and this is set to be the result of the category heading ever closer to maturity.

General purpose wipes set to be the most dynamic wipes category

With personal wipes set to continue accounting for virtually all sales of wipes in Thailand throughout the forecast period, general purpose wipes is expected to be the most dynamic wipes category. The main appeal of these products is that they can be used for a variety of different application, making them the ideal entry point into wipes for many consumers who are new to the category and have not yet developed an interest into specific types of wipes.

Baby wipes to register strong sales growth and remain the largest wipes category

Baby wipes is set to remain by far the biggest selling category of wipes in Thailand throughout the forecast period and this is because the category has been present in the country for far longer than other wipes categories. This means that people are more familiar with them and their specific intended uses as a way of cleansing the skin of babies in a convenient and hygienic way.

COMPETITIVE LANDSCAPE

Unicharm remains the leading player in wipes

During 2017, Unicharm Thailand Co Ltd was able to reinforce its position as the leading player in wipes as it gained marginal value share. The company’s Mamy Poko brand remains the leading name in the crucial category of baby wipes and the status of this brand as the leading name in nappies/diapers/pants continues to support its strong position in baby wipes as well.

Lison Vision is again the most dynamic performer as it holds onto second position

After taking second position in wipes from Johnson & Johnson in 2015, local player Lison Vision Co Ltd has continued to register robust growth to firmly establish itself as the main challenger to Unicharm in the category. Indeed, Lison Vision was again the most dynamic player in wipes in 2017 as it pulled well clear of third-placed Johnson & Johnson and significantly closed the gap on Unicharm.

International brands continue to dominate as private label continues to wane

International manufacturers remained dominant in wipes during 2017 despite the strong position of domestic player Lison Vision. Indeed, Lison Vision is the only local name among the category’s top players, with Unicharm, Johnson & Johnson and Kimberly-Clark combined account for around half of total wipes value sales.

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Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Thailand market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Thailand?
What are the major brands in Thailand?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Thailand - Category analysis

HEADLINES

PROSPECTS

Wipes expected to register a double-digit value CAGR in constant 2017 terms

General purpose wipes set to be the most dynamic wipes category

Baby wipes to register strong sales growth and remain the largest wipes category

COMPETITIVE LANDSCAPE

Unicharm remains the leading player in wipes

Lison Vision is again the most dynamic performer as it holds onto second position

International brands continue to dominate as private label continues to wane

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Thailand - Industry Overview

EXECUTIVE SUMMARY

Strong growth again for tissue and hygiene in 2017

Demographic trends such as falling birth rate and population ageing influence sales

Multinational players remain dominant, with local brands and private label struggling

More sophisticated consumer tastes support growth in sales of expensive products

A positive performance is expected for tissue and hygiene over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Thailand

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Executive Summary

New Report Guarantee

PROSPECTS

Wipes expected to register a double-digit value CAGR in constant 2017 terms

General purpose wipes set to be the most dynamic wipes category

Baby wipes to register strong sales growth and remain the largest wipes category

COMPETITIVE LANDSCAPE

Unicharm remains the leading player in wipes

Lison Vision is again the most dynamic performer as it holds onto second position

International brands continue to dominate as private label continues to wane

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Wipes in Thailand - Category analysis

HEADLINES

PROSPECTS

Wipes expected to register a double-digit value CAGR in constant 2017 terms

General purpose wipes set to be the most dynamic wipes category

Baby wipes to register strong sales growth and remain the largest wipes category

COMPETITIVE LANDSCAPE

Unicharm remains the leading player in wipes

Lison Vision is again the most dynamic performer as it holds onto second position

International brands continue to dominate as private label continues to wane

CATEGORY DATA

Tissue and Hygiene in Thailand - Industry Overview

EXECUTIVE SUMMARY

Strong growth again for tissue and hygiene in 2017

Demographic trends such as falling birth rate and population ageing influence sales

Multinational players remain dominant, with local brands and private label struggling

More sophisticated consumer tastes support growth in sales of expensive products

A positive performance is expected for tissue and hygiene over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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