Competitive Landscape
Aj Co Ltd and Yuhan Kimberly Co Ltd Defend Leadership in a Highly Competitive Category
Wipes in South Korea is a moderately concentrated category, with the top three players holding a combined 38% value share, in close competition with each other, and with only sub-decimal differences in share. Yuhan Kimberly Co Ltd held 13% (12.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in South Korea?
- Which are the leading brands in Wipes in South Korea?
- How are products distributed in Wipes in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in South Korea - Category analysis
Key Data Insights
Consumers Seek Wipes Offering More Utility per Sheet, Rather Than Those Offering the Lowest Prices
Consumers Seek Wipes Offering More Utility per Sheet, Rather Than Those Offering the Lowest Prices
E-Commerce Widens the Reach and Enhances the Visibility of Private Label Wipes
Kleannara and Yuhan-Kimberly Capitalise on the Demand for Utility and Portability
Premiumisation Expected in Baby Wipes, to Offset Declining Volume Demand
Regulatory Proposals Drive Manufacturers Towards Biodegradable Materials, Albeit at Higher Costs
Personal Wipes Remain the Largest Category as Home Care Wipes and Floor Cleaning Systems Continue to Grow
Aj Co Ltd and Yuhan Kimberly Co Ltd Defend Leadership in a Highly Competitive Category
Retail E-Commerce Has Risen to Become the Dominant Sales Channel for Wipes
Tissue and Hygiene in South Korea - Industry Overview
Retail Adult Incontinence Sees Dynamic Growth, Supporting Overall Category Sales as Nappies/Diapers/Pants Contract
Key Data Insights
Retail Adult Incontinence Sees Dynamic Growth, Supporting Overall Category Sales as Nappies/Diapers/Pants Contract
Yuhan Kimberly Co Ltd’S Sets New Standard for Skin Health and Premiumisation
Innovations Focus on Inclusivity and Convenience
Online Platforms Reshape Purchasing Patterns, with Bulk Buying a Popular Trend
Ingredient Transparency and Health Benefits Command Premium Pricing
Senior Care Innovations Will Increasingly Be Based on Convenience for Home-Care Needs
Yuhan Kimberly Co Ltd Leverages Wide Portfolio of Trusted Brands to Maintain Leadership
Digital-First Brands Fuel Pricing Wars in Bulk-Buying Trend
Digital-Native Brands Accelerate Online Dominance through Bulk Strategies
Offline Retail Loses Share as E-Commerce Surges
Country Reports Disclaimer
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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