Wipes will register moderate constant value growth over the forecast period. The convenience factor of wipes will continue to support volume sales.
The more niche wipe products are expected to also register growth over the forecast period. While baby wipes will continue to account for the majority of value sales, wipes that have only recently been introduced, such as intimate wipes, are expected to increase value sales over the forecast period.
During the pandemic, consumers overlooked their sustainability concerns in terms of disposable wipes and in particular the negative environmental impact of single-use wipes. However, these concerns will again come to the fore over the forecast period as worries about COVID-19 abate.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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