The high inflationary environment in 2022 it set to continue into the early forecast period. This will have a negative impact on disposable income levels and fundamentally change household spending patterns.
Growth for general purpose wipes in 2020 and 2021 was driven by COVID-19-related health concerns – specifically a spike in sales of disinfectant wipes. The decrease in 2022 and down trending outlook is set to continue across the forecast period, as households heightened concerns surrounding health and hygiene have reduced, shrinking demand for disinfectant wipes going forward.
Sustainability will be an ongoing trend across the forecast period, and as such, this will be a rising threat to the growth of wipes. Rising household concerns will question using single-use, disposable wipes instead of favouring items such as clothes and cleaners.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of personal wipes and household cleaning wipesSee All of Our Definitions
This report originates from Passport, our Wipes research and analysis database.
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