Sales of wipes have not been majorly impacted by COVID-19 in 2020 and 2021, as the main consumers of these products are higher-income households where incomes have been less impacted by the pandemic. Current value growth in 2021 has been slightly higher; however, growth in real terms has slowed, indicating that many consumers are trading down to lower prices for products like wipes that are not perceived to be essential, and offer little in the way of differentiation.
Baby wipes is by far the largest and most dynamic category within personal wipes in 2020. These are perceived be affordable, efficacious and versatile, as they are not only used for changing nappies, but also for a mix of other cleaning purposes.
In line with health and beauty trends, wipes is seeing the emergence of products with a strong natural position. The pandemic has seen consumer health awareness rapidly increase, and there is a perception that ‘natural’ products deliver better general health outcomes across a surprisingly wide range of consumer goods.
Wipes is expected to see solid retail volume growth rates over the forecast period, helped by increasing availability of these products as the retail sector modernises, and increased consumer familiarity with these products. More importantly, the category is set to see constant value growth rise faster than volume growth rates, as prices in real terms strengthen.
The other key trend that is set to strengthen over the forecast period is a direct result of the pandemic and consumer concerns about the risks of contagion. Consumers can expect to see more brands offering an antibacterial or disinfectant format in every category.
There is not anticipated to be any emergence of home care wipes over the forecast period. Most consumers prefer traditional cleaning products and see no need to buy extra products for the same job; producers will struggle to position these products as anything other than non-essential.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wipes industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!