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Country Report

Wipes in

Wipes in Dominican Republic

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The wipes category is beginning to expand

Despite their relatively higher prices, different wipes are beginning to be seen in the country. While baby wipes represents the largest category within wipes, intimate wipes and even cosmetic wipes are picking up.

Most distribution remains limited to modern grocery retailers

As wipes are primarily sold through supermarkets and hypermarkets, along with health and beauty specialist retailers, more work is needed for brands to expand distribution to independent small grocers (colmados). To date, colmados continue to serve a large swath of the population, but wipes are rarely sold there; this is true even for the most popular type in the Dominican Republic, baby wipes.

Prices remain high for wipes

Overall, prices for all kinds of wipes remain relatively high in the Dominican Republic. These are typically imported products subject to currency fluctuations, and the category is characterised by little competition.

COMPETITIVE LANDSCAPE

Kimberly-Clark leads the category in 2017

In terms of the competitive environment in wipes, no significant changes were observed in 2017. Kimberly-Clark continued to lead the category through its Huggies brand.

International brands dominate the wipes category

Domestic brands are virtually absent from the wipes category in the Dominican Republic. Similar to other categories within retail tissue and hygiene, local products often struggle against better-funded and well-established international brands.

Private label performs positively

As modern retail outlets such as supermarkets and hypermarkets have continued to expand throughout the country, private label participation in wipes has benefited. Most private label items are viewed as low-cost, good-quality alternatives to the leading brands, and they are increasingly available across a large swath of distribution channels.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Dominican Republic market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Dominican Republic?
What are the major brands in Dominican Republic?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

The wipes category is beginning to expand

Most distribution remains limited to modern grocery retailers

Prices remain high for wipes

COMPETITIVE LANDSCAPE

Kimberly-Clark leads the category in 2017

International brands dominate the wipes category

Private label performs positively

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene performs positively in 2017

Private label’s value share rises in tissue and hygiene

International players remain dominant

Distribution remains unchanged in tissue and hygiene

Growth and steady demand is expected for the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Dominican Republic

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The wipes category is beginning to expand

Most distribution remains limited to modern grocery retailers

Prices remain high for wipes

COMPETITIVE LANDSCAPE

Kimberly-Clark leads the category in 2017

International brands dominate the wipes category

Private label performs positively

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Wipes in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

The wipes category is beginning to expand

Most distribution remains limited to modern grocery retailers

Prices remain high for wipes

COMPETITIVE LANDSCAPE

Kimberly-Clark leads the category in 2017

International brands dominate the wipes category

Private label performs positively

CATEGORY DATA

Tissue and Hygiene in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene performs positively in 2017

Private label’s value share rises in tissue and hygiene

International players remain dominant

Distribution remains unchanged in tissue and hygiene

Growth and steady demand is expected for the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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