Despite the easing of pandemic-related restrictions, established hygiene habits and the need for convenience have continued to drive demand for wipes, and this is set to continue. Consumers are still concerned about maintaining a clean and germ-free environment, and wipes provide a quick and easy solution for cleaning and disinfecting surfaces.
Innovation in personal wipes is now focusing more on incorporating plant-based ingredients that offer both effective cleaning and nourishing benefits for the skin. For example, MCoBeauty’s double-sided facial wipes are marketed as being able to cleanse, exfoliate, and remove make-up, while enriching the skin with vitamin C, aloe vera, and vitamin E.
Sustainability is a key driver of innovation and growth in wipes, as more consumers demand products and lifestyles that are environmentally-friendly. However, the market is saturated with brands that claim to offer sustainable solutions, such as plant-based ingredients, biodegradable materials, or packaging.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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