Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Wipes in

Wipes in Lithuania

Apr 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Limited growth expected

As disposable incomes continue to grow in Lithuania, consumers are travelling more and leading faster, more sophisticated lives. Personal wipes are becoming an option for consumers seeking convenience, who are spending less time at home and who, with increasing levels of education, are beginning to care more about hygiene.

Curiosity towards new products

Intimate wipes and moist toilet wipes are relatively new categories in Lithuania, with both recording positive growth from low bases in 2018. Intimate wipes are increasingly popular among young women, whose awareness of hygiene and intimate health in particular, is increasing.

Baby wipes used for multiple purposes

Baby wipes continued to lead retail value sales in wipes in 2018. The positive economic context supported sales not only among parents, but also to other consumer segments.

COMPETITIVE LANDSCAPE

Wipes led by international players

The Procter & Gamble Co led wipes in 2018 due the strong popularity of its nappies/diapers/pants, which created consumer awareness towards its wipes brands and especially baby wipes.

Private label set to develop

Private label is enjoying increased visibility and a good performance in wipes. Leading modern retail chains have found their balance between quality and price, gaining trust among consumers.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Lithuania?
What are the major brands in Lithuania?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Wipes in Lithuania - Category analysis

HEADLINES

PROSPECTS

Limited growth expected

Curiosity towards new products

Baby wipes used for multiple purposes

COMPETITIVE LANDSCAPE

Wipes led by international players

Private label set to develop

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2013-2018
Table 2 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 5 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023

Tissue and Hygiene in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Demographic trends limit growth

Increasing health concerns

International players charactise tissue and hygiene

Changing shopping habits

Weak value growth expected

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Wipes in Lithuania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Limited growth expected

Curiosity towards new products

Baby wipes used for multiple purposes

COMPETITIVE LANDSCAPE

Wipes led by international players

Private label set to develop

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Wipes in Lithuania - Category analysis

HEADLINES

PROSPECTS

Limited growth expected

Curiosity towards new products

Baby wipes used for multiple purposes

COMPETITIVE LANDSCAPE

Wipes led by international players

Private label set to develop

CATEGORY DATA

Tissue and Hygiene in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Demographic trends limit growth

Increasing health concerns

International players charactise tissue and hygiene

Changing shopping habits

Weak value growth expected

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports