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Country Report

Wipes in

Wipes in Lithuania

18 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Lifestyle trends impact demand for wipes

Lithuanians continue to live ever more hectic lives, thus fuelling demand for wipes, with personal wipes continuing to attract new consumers. Products such as general purpose wipes are gaining popularity among consumers who tend to travel more or need quick refreshment during their day.

Specific wipes for different purposes

Intimate and baby wipes have followed slightly different development paths in Lithuania. Intimate wipes posted fairly impressive value growth in 2017, albeit from a very low base.

Home care wipes remain niche

All purpose cleansing wipes dominate non-personal wipes sales in Lithuania, with floor cleansing systems posting only marginal growth. Availability and consumer awareness of all purpose cleaning wipes remains limited, thus making it difficult to popularise the format in Lithuania.

COMPETITIVE LANDSCAPE

Baby wipes continue to lead sales

Procter & Gamble continued to lead wipes sales in Lithuania in 2017. Due to the high popularity of Pampers in nappies/diapers/pants, baby wipes are well represented on retail shelves and thus enjoy good awareness among consumers.

International players continue to lead sales

Wipes sales are dominated by key international players such as Procter & Gamble and Kimberly-Clark, with consumers being attracted by the high quality and wide assortments offered by such companies.

Growing private label visibility

Private label options are becoming more visible, with leading modern retail chains such as Lidl discounters and Maxima supermarkets and hypermarkets offering their own baby wipes ranges. Following the good positioning of private label boxed facial tissues, private label baby wipes is the next step into higher margin areas.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Lithuania?
What are the major brands in Lithuania?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Lithuania - Category analysis

HEADLINES

PROSPECTS

Lifestyle trends impact demand for wipes

Specific wipes for different purposes

Home care wipes remain niche

COMPETITIVE LANDSCAPE

Baby wipes continue to lead sales

International players continue to lead sales

Growing private label visibility

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Rx/Reimbursement Adult Incontinence in Lithuania - Industry Overview

CATEGORY DATA

Table 7 Sales of Rx/Reimbursement Adult Incontinence: MSP Value 2012-2017
Table 8 Sales of Rx/Reimbursement Adult Incontinence: MSP Value Growth 2012-2017
Table 9 Forecast Sales of Rx/Reimbursement Adult Incontinence: MSP Value 2017-2022
Table 10 Forecast Sales of Rx/Reimbursement Adult Incontinence: MSP Value Growth 2017-2022

Tissue and Hygiene in Lithuania - Industry Overview

EXECUTIVE SUMMARY

High level of saturation in key areas

Growing demographic concerns

Sales remain concentrated

Modern and internet retailers performing strongly

Moderate, rather than booming, growth

MARKET INDICATORS

Table 11 Birth Rates 2012-2017
Table 12 Infant Population 2012-2017
Table 13 Female Population by Age 2012-2017
Table 14 Total Population by Age 2012-2017
Table 15 Households 2012-2017
Table 16 Forecast Infant Population 2017-2022
Table 17 Forecast Female Population by Age 2017-2022
Table 18 Forecast Total Population by Age 2017-2022
Table 19 Forecast Households 2017-2022

MARKET DATA

Table 20 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 21 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Lithuania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Lifestyle trends impact demand for wipes

Specific wipes for different purposes

Home care wipes remain niche

COMPETITIVE LANDSCAPE

Baby wipes continue to lead sales

International players continue to lead sales

Growing private label visibility

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Wipes in Lithuania - Category analysis

HEADLINES

PROSPECTS

Lifestyle trends impact demand for wipes

Specific wipes for different purposes

Home care wipes remain niche

COMPETITIVE LANDSCAPE

Baby wipes continue to lead sales

International players continue to lead sales

Growing private label visibility

CATEGORY DATA

Rx/Reimbursement Adult Incontinence in Lithuania - Industry Overview

CATEGORY DATA

Tissue and Hygiene in Lithuania - Industry Overview

EXECUTIVE SUMMARY

High level of saturation in key areas

Growing demographic concerns

Sales remain concentrated

Modern and internet retailers performing strongly

Moderate, rather than booming, growth

MARKET INDICATORS

MARKET DATA

SOURCES

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