Sales of wipes are expected to continue growing across the coming years, with low penetration in households allowing for significant growth potential in all types of wipes. As such, players will continue to highlight the specific benefits of using wipes.
Within the high level of competition between baby wipes brands, there will be solid growth for private label across the coming years. This will include growth from Ninet from Farmacias Peruanas of InRetail Group, Tottus from Tottus Hypermarkets and Balanze from Supermercados Peruanos, thanks to their competitive price points during a time of rising inflation.
The economic situation will increase price sensitivity and adapt consumers purchasing behaviour across the forecast period. Given the rise in prices of products, consumers will likely buy wipes less frequently, migrate to cheaper brands or stop using wipes, especially considering that wipes are not as essential as other product areas – such as nappies – especially among those who do not have children.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of personal wipes and household cleaning wipesSee All of Our Definitions
This report originates from Passport, our Wipes research and analysis database.
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