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Country Report

Wipes in

Wipes in Peru

18 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing consumption of baby wipes fuelled by alternative uses of the product

Baby wipes maintains strong volume growth not only because Peruvian parents are increasingly using them for every diaper change, but because they are being used for many other purposes. Consumption of baby wipes is increasing even in households where no baby is present, because baby wipes represent the cheapest option for quick and easy cleaning.

High discounts and heavy promotions impact unit prices

The fall in baby wipe unit price was due to the increasing popularity of high-count packages and promotions, in the form of 2-packs, 3-packs or bundles with diapers. This has compromised growth in value terms, not only in baby wipes but in wipes in general, as baby wipes is the largest category.

Development of complete feminine care and protection portfolio supports growth of intimate wipes

Although still small, intimate wipes saw sustained growth throughout the review period and was second in growth terms within personal wipes. Leading brands have aimed to develop portfolios that cover different categories related to women's care, seeking to promote the concept that females require products specifically designed for her to benefit intimate health.

COMPETITIVE LANDSCAPE

Huggies consolidates position as category leader

Huggies from Kimberly-Clark remains category leader, and consolidated its position with a notable share gain in 2017. It now accounts for nearly half of the market, followed at a considerable distance by Johnson & Johnson.

Non-traditional wipes brands expand presence

New players are trying to take advantage of the category’s growth. Although Peruvian parents are willing to pay more to ensure their babies receive the best, and are therefore loyal to traditional brands, there is an increasing offer of new brands, especially Chinese and private label products from Tottus and Plaza Vea supermarkets.

Renovation a common resource to re-enchant the consumer in 2017

At the end of the review period many brands renewed their images and package sizes to fuel sales. Quimica Suiza’s brand Ninet launched its new image in diapers and baby wipes.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Peru market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Peru?
What are the major brands in Peru?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Peru - Category analysis

HEADLINES

PROSPECTS

Increasing consumption of baby wipes fuelled by alternative uses of the product

High discounts and heavy promotions impact unit prices

Development of complete feminine care and protection portfolio supports growth of intimate wipes

COMPETITIVE LANDSCAPE

Huggies consolidates position as category leader

Non-traditional wipes brands expand presence

Renovation a common resource to re-enchant the consumer in 2017

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Peru - Industry Overview

EXECUTIVE SUMMARY

Retail tissue remains most important category in Peru

Heavy price competition impacts retail tissue and hygiene value sales in 2017

Two companies dominate tissue and hygiene in Peru in 2017

Traditional grocery retailers remain most relevant for tissue and hygiene in Peru

Tissue and hygiene expected to see moderate growth over forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Peru

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Executive Summary

New Report Guarantee

PROSPECTS

Increasing consumption of baby wipes fuelled by alternative uses of the product

High discounts and heavy promotions impact unit prices

Development of complete feminine care and protection portfolio supports growth of intimate wipes

COMPETITIVE LANDSCAPE

Huggies consolidates position as category leader

Non-traditional wipes brands expand presence

Renovation a common resource to re-enchant the consumer in 2017

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Wipes in Peru - Category analysis

HEADLINES

PROSPECTS

Increasing consumption of baby wipes fuelled by alternative uses of the product

High discounts and heavy promotions impact unit prices

Development of complete feminine care and protection portfolio supports growth of intimate wipes

COMPETITIVE LANDSCAPE

Huggies consolidates position as category leader

Non-traditional wipes brands expand presence

Renovation a common resource to re-enchant the consumer in 2017

CATEGORY DATA

Tissue and Hygiene in Peru - Industry Overview

EXECUTIVE SUMMARY

Retail tissue remains most important category in Peru

Heavy price competition impacts retail tissue and hygiene value sales in 2017

Two companies dominate tissue and hygiene in Peru in 2017

Traditional grocery retailers remain most relevant for tissue and hygiene in Peru

Tissue and hygiene expected to see moderate growth over forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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