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Country Report

Wipes in

Wipes in Latvia

18 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Positive development over forecast period

Over the forecast period, wipes is set to post modest growth, benefiting from rising disposable incomes in conjunction with the growing convenience trend, as consumers shift towards higher levels of comfort and saving time on mundane tasks. Most wipes will continue to develop, but remain small, which will negatively affect the advertising capabilities of producers.

A negative performance for home care wipes

Home care wipes in Latvia is represented by all purpose cleaning wipes, furniture polish wipes and window/glass wipes. The category developed poorly in 2017 and is set to experience a sluggish performance over the forecast period, apart from window/glass wipes.

Growing demand for personal wipes

Personal wipes continued to develop with strong current value growth in Latvia in 2017. Rising affluence boosted consumers’ spending power, enabling purchases of products that had once been considered non-essential during the economic downturn.

COMPETITIVE LANDSCAPE

International companies define wipes

Johnson & Johnson and Procter & Gamble were the two most significant branded players in wipes in 2017. The former is represented by Johnson's Baby and Carefree, while the latter owns leading brand Pampers.

Private label holds high value share

Combined private label represented double-digit value share within wipes in 2017. Due to a good price/quality ratio, private label wipes continued to record increasing value sales.

New launches in wipes

In 2017, ecological trends impacted wipes as all new launches within baby wipes mainly related to natural products without chemicals that are perceived as harsh for a baby`s skin, such as alcohol and perfume. Huggies launched new baby wipes Huggies Newborn that are extra soft and do not contain parabens, alcohol and are fragrance free and hypoallergenic.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Latvia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Latvia?
What are the major brands in Latvia?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Latvia - Category analysis

HEADLINES

PROSPECTS

Positive development over forecast period

A negative performance for home care wipes

Growing demand for personal wipes

COMPETITIVE LANDSCAPE

International companies define wipes

Private label holds high value share

New launches in wipes

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Latvia - Industry Overview

EXECUTIVE SUMMARY

Strong value growth for tissue and hygiene in 2017

Overall economic growth allows for higher spending

Rising private label in competitive environment

Larger format shopping

Riding the wave of growth

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Positive development over forecast period

A negative performance for home care wipes

Growing demand for personal wipes

COMPETITIVE LANDSCAPE

International companies define wipes

Private label holds high value share

New launches in wipes

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Wipes in Latvia - Category analysis

HEADLINES

PROSPECTS

Positive development over forecast period

A negative performance for home care wipes

Growing demand for personal wipes

COMPETITIVE LANDSCAPE

International companies define wipes

Private label holds high value share

New launches in wipes

CATEGORY DATA

Tissue and Hygiene in Latvia - Industry Overview

EXECUTIVE SUMMARY

Strong value growth for tissue and hygiene in 2017

Overall economic growth allows for higher spending

Rising private label in competitive environment

Larger format shopping

Riding the wave of growth

MARKET INDICATORS

MARKET DATA

SOURCES

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