Larger packs of wipes gained in popularity and shelf space in 2022, and with many Chileans likely to come under further financial strain heading into the forecast period due to declining disposable incomes, larger formats offering greater savings are set to continue performing well. With all distribution channels now operating at full capacity, large retailers such as Walmart can expand their private label lines of wipes to attract price-sensitive consumers.
During the review period, there was a marked rise in environmental awareness among Chilean consumers due to wider access to scientifically-proven insights regarding global warming and the potential effects of rising temperatures on the planet. In addition, growing consumer awareness of the impact of some chemicals used in popular household products has contributed to further interest in ingredients, processing and supply chain traceability.
Wipes with more developed dermatological aspects experienced significant growth in 2022. Local consumers are becoming increasingly informed and aware of the type of products that they apply directly to their skin, and that are more beneficial for them.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of personal wipes and household cleaning wipesSee All of Our Definitions
This report originates from Passport, our Wipes research and analysis database.
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