Disinfection has been a major property demanded from general purpose wipes in Japan for a number of years. For example, Unicharm launched Silcot Noroclear in October 2019 just before the pandemic emerged in the country in 2020.
Although disinfection and gentleness are leading requirements for many consumers of wipes in Japan, another important factor is price. As inflation began to impact the price of general purpose wipes, purchasing smaller brands, private label or options from dollar shops (hyakkin) started to increase.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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