As seen in most parts of the world, the birth rate in Uruguay has declined in the last decade. However, in the particular case of Uruguay, the number of births has also fallen in absolute terms because the total population remains stable or is growing at a very slow pace.
The volume sales of general purpose wipes declined in 2022 for a second consecutive year, due basically to its high comparative base. In 2020, due to strong demand for hygienic products, the category witnessed a significant increase.
During economic downturns or uncertain economic scenarios, people tend to reduce their consumption of non-essential products or replace them with cheaper alternatives. However, hand washing and disinfecting of work surfaces are set to be at higher levels than they were over the review period.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of personal wipes and household cleaning wipesSee All of Our Definitions
This report originates from Passport, our Wipes research and analysis database.
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