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Country Report

Wipes in

Wipes in Uruguay

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Baby wipes continues to boost overall sales in 2017

Baby wipes is by far the biggest category in value terms within wipes. These products remained popular in Uruguay, and have been available in the country for many years, in contrast to other relatively new types of wipes.

Some switch to facial cleansing wipes

When facial cleansing wipes became available in the country, many women changed their preference to these more-specific products, but a large group continued using baby wipes. Despite the arrival of these new and more-specific personal wipes, baby wipes is expected to remain the biggest category in value terms over the forecast period, which is thanks to their traditional use in Uruguay and to their lower prices compared with other products.

Home care wipes and floor cleaning systems remains a small and not very well-known category in Uruguay

Home care wipes and floor cleaning systems is a relatively new category in Uruguay, as these products did not arrive in the country until 2009. The category remains underdeveloped, and with no major advertising these products remain unknown to many Uruguayan consumers.

COMPETITIVE LANDSCAPE

Many companies present within wipes in Uruguay

In 2017, there were more than 50 companies selling different wipes products in the country; however, most of these are small companies with insignificant value shares and their products can only be found in some stores, with a small presence in major outlets. Such small companies could not compete with well-established players, which have much stronger product availability and awareness across the country.

The two leading players maintain strong awareness

Kimberly-Clark Uruguay remained the leading player within wipes in 2017, offering the well-known brand Huggies to Uruguayan consumers. Huggies is present within baby wipes, and has the strongest levels of recognition and loyalty within the category.

Leading players specialise in baby wipes

The leading companies are specialised in baby wipes, the biggest category in value terms within wipes. With the rise of home care wipes and floor cleaning systems, more companies are set to enter this category.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Uruguay?
What are the major brands in Uruguay?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Uruguay - Category analysis

HEADLINES

PROSPECTS

Baby wipes continues to boost overall sales in 2017

Some switch to facial cleansing wipes

Home care wipes and floor cleaning systems remains a small and not very well-known category in Uruguay

COMPETITIVE LANDSCAPE

Many companies present within wipes in Uruguay

The two leading players maintain strong awareness

Leading players specialise in baby wipes

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Retail tissue continues to be the leading category within tissue and hygiene in Uruguay

Changes in the population structure have a major impact on some categories

Industria Papelera Uruguay Sociedad Anónima remains the undisputed leader

Supermarkets is the main channel for buying tissue and hygiene products

Positive value growth expected in the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Uruguay

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Executive Summary

New Report Guarantee

PROSPECTS

Baby wipes continues to boost overall sales in 2017

Some switch to facial cleansing wipes

Home care wipes and floor cleaning systems remains a small and not very well-known category in Uruguay

COMPETITIVE LANDSCAPE

Many companies present within wipes in Uruguay

The two leading players maintain strong awareness

Leading players specialise in baby wipes

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Wipes in Uruguay - Category analysis

HEADLINES

PROSPECTS

Baby wipes continues to boost overall sales in 2017

Some switch to facial cleansing wipes

Home care wipes and floor cleaning systems remains a small and not very well-known category in Uruguay

COMPETITIVE LANDSCAPE

Many companies present within wipes in Uruguay

The two leading players maintain strong awareness

Leading players specialise in baby wipes

CATEGORY DATA

Tissue and Hygiene in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Retail tissue continues to be the leading category within tissue and hygiene in Uruguay

Changes in the population structure have a major impact on some categories

Industria Papelera Uruguay Sociedad Anónima remains the undisputed leader

Supermarkets is the main channel for buying tissue and hygiene products

Positive value growth expected in the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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