Home seclusion and a shift to hybrid working were impactful for value sales in 2021, but purchasing habits were also influential in terms of the exploding popularity of baby wipes. Watsons, a health and beauty retailer, sells its eponymous private label baby wipes in cartons.
Multiple local and overseas brands are seeking to diversify their product offerings by developing branded wipes. This category is exceedingly attractive due to its low cost of entry along with significant profit margins.
Private label wipes often emulate their commercial counterparts. Exploding in popularity is the presence of 99.
The global polyester fibre shortage is likely to worsen in the forecast period due to fluctuations in the petrochemical and shipping industry, and the wipes available in the Singapore market are a polyester blend. Manufacturing of these wipes often takes place in northern China.
Considering the clean and natural beauty trend, increasing numbers of consumers are taking notice of the preservatives in facial cleansing wipes and other cosmetic wipes. Therefore, reusables such as cotton muslin cloths and washable fabric rounds are gaining popularity amongst environmentally-conscious individuals.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wipes industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!