Across retail tissue categories, average unit prices are expected to increase sharply over the forecast period, due to raw materials shortages and increases in freight/logistics costs. Pulp and paper prices are expected to continue increasing, worsened by the war in Ukraine.
Higher hygiene consciousness has also contributed to increased demand for intimate hygiene, with more consumers therefore using intimate cleaning products, including intimate wipes. The growing presence of reusable sanitary products has also increased local consumers’ interest in intimate hygiene and intimate wipes.
Due to habit persistence, toilet paper is more commonly used in Singapore compared with flushable wipes, except amongst older people. While originally, moist toilet wipes were manufactured to provide convenience, especially amongst frequent travellers, this purpose was not well-communicated, such that the category’s purpose has shifted to use by older people, as these products are considered more sanitary, are flushable, and septic-safe.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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