The outlook is negative for wipes in volume terms over the forecast period, with baby wipes dragging down the performance overall, as volume sales will stagnate. This is due to a continuing falling birth rate, as well as the continuing emigration of younger people.
All-purpose cleaning wipes will continue to benefit from stronger consumer demand over the forecast period, driven by higher household usage of impregnated wet wipes for cleaning purposes. Due to saturation, personal wipes face weaker consumer demand, although there is scope for the premiumisation trend to gather momentum, bringing more premium lines into the category.
The development of e-commerce in North Macedonia will lead to further diversification of wipes brands in the years ahead, and this should accelerate the entrance of new international and regional brands. As well as expanding choice for consumers, the online channel will give more options to buy in bulk and competitive prices.
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Understand the latest market trends and future growth opportunities for the Wipes industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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