The outlook is negative for wipes over the forecast period, with baby wipes dragging down the performance overall, as volume sales will stagnate. This is due to a continuing fall birth rate, as well as the continuing emigration of younger people.
All purpose cleaning wipes will register healthy volume growth over the forecast period and will be the star performer, as consumers increasingly appreciate their convenience for household chores. There will also be further product launches, as players look to benefit from its growth potential.
One possible dampener of volume sales will be increasing environmental consciousness. During the pandemic, consumers overlooked their sustainability concerns in terms of disposable wipes and in particular the negative environmental impact of single-use wipes.
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Understand the latest market trends and future growth opportunities for the Wipes industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of personal wipes and household cleaning wipesSee All of Our Definitions
This report originates from Passport, our Wipes research and analysis database.
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