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Country Report

Wipes in

Wipes in Azerbaijan

18 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Wipes grows in value sales terms in 2017

Wipes developed in Azerbaijan over the review period on account of growing hygiene knowledge and changing habits among local consumers. Wipes are more convenient for personal and home care purposes, since they are transportable and mobile and can be used as a steriliser indoors as well as outdoors.

Personal wipes remains the most demanded wipe type in Azerbaijan

Personal wipes, including general purpose wipes, cosmetic wipes, baby wipes, intimate wipes and moist toilet wipes, accounts for the majority of wipes value sales in Azerbaijan. Being more popular among local consumers, personal wipes registered faster value sales growth than home care wipes and floor cleaning systems in 2017.

Forecast period growth will be generated by several factors

Over the forecast period, wipes is expected to progressively grow and mature in Azerbaijan. The advancement of local production, increased product presence and category maturity will be the key growth drivers of wipes over the forecast period.

COMPETITIVE LANDSCAPE

Procter & Gamble Azerbaijan leads sales

In 2017, Procter & Gamble Azerbaijan led wipes. The global brand recognition its Pampers brand has boosted sales during the year.

Local products benefit from consumers having reduced disposable incomes

Wipes is represented by both international and local brands. Over the review period, due to price-sensitivity among consumers following local currency devaluation, local brands benefited from offering more favourable prices and value-for-money products.

The development of modern retailing supports new wipes launches in Azerbaijan

Key new products launched in 2016-2017 were positioned as economy and as offering value for money to local consumers. Also, the growing modern retailing network contributed to the appearance of new products on account of new distributional agreements and partnerships.

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Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Azerbaijan?
What are the major brands in Azerbaijan?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Wipes grows in value sales terms in 2017

Personal wipes remains the most demanded wipe type in Azerbaijan

Forecast period growth will be generated by several factors

COMPETITIVE LANDSCAPE

Procter & Gamble Azerbaijan leads sales

Local products benefit from consumers having reduced disposable incomes

The development of modern retailing supports new wipes launches in Azerbaijan

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene grows because of inflating prices

Price-sensitiveness among consumers drives a trading-down trend

Tissue and hygiene is mature in Azerbaijan, led by international brands

The development of modern retail channels boosts sales of tissue and hygiene

Tissue and hygiene is expected to grow and mature further in the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Azerbaijan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Wipes grows in value sales terms in 2017

Personal wipes remains the most demanded wipe type in Azerbaijan

Forecast period growth will be generated by several factors

COMPETITIVE LANDSCAPE

Procter & Gamble Azerbaijan leads sales

Local products benefit from consumers having reduced disposable incomes

The development of modern retailing supports new wipes launches in Azerbaijan

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Wipes in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Wipes grows in value sales terms in 2017

Personal wipes remains the most demanded wipe type in Azerbaijan

Forecast period growth will be generated by several factors

COMPETITIVE LANDSCAPE

Procter & Gamble Azerbaijan leads sales

Local products benefit from consumers having reduced disposable incomes

The development of modern retailing supports new wipes launches in Azerbaijan

CATEGORY DATA

Tissue and Hygiene in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene grows because of inflating prices

Price-sensitiveness among consumers drives a trading-down trend

Tissue and hygiene is mature in Azerbaijan, led by international brands

The development of modern retail channels boosts sales of tissue and hygiene

Tissue and hygiene is expected to grow and mature further in the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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