Given Taiwan opened its national border from Q4 2022, the overall market is set to maintain momentum accompanied by shifting consumption habits in using more personal wipes that contain alcohol or other antibacterial formulas.
In terms of the competitive landscape, wipes was characterised by both international and domestic brands in 2022. International players concentrate on baby wipes due to their presence in nappies/diapers/pants, while domestic players focus on other wipes categories.
Retail e-commerce achieved moderate growth during the pandemic, and multiple brands have either established collaboration with contractors to organise regular group purchases or with internet influencers to reach potential consumers by Facebook fan pages.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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