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Country Report

Wipes in

Wipes in Taiwan

18 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Segmentation and consumer education boost wipes

Wipes is seeing a clear trend towards product segmentation, largely due to the desire for a better quality of life and extensive consumer education by various players. In baby wipes, more companies have a presence in nappies/diapers/pants or other baby products, and they use wipes soaked in pure water or different formats with plastic lids attached.

General purpose wipes posts the fastest growth among personal wipes

General purpose wipes remained the fastest growing category in wipes in 2017, as worsening air quality and lifestyle changes both helped boost growth. Such products were launched under many brands, enhancing consumers’ acceptance of this category.

Home care wipes grows marginally faster than personal wipes

Within home care wipes, either dry electro-static wipes, refill wipes/pads and impregnated wet wipes register growth in 2017. As many Taiwanese are busy with work, they often have limited time for household cleaning chores explaining why home care wipes that can be discarded are preferred by many consumers.

COMPETITIVE LANDSCAPE

Farcent Enterprise Co Ltd maintains lead in wipes

Farcent Enterprise retained its leading position in wipes overall largely due to its dominance in home care wipes in 2017, and it increased its value share over the review period. Its leading position can be mainly attributed to its earlier entrance in home care wipes, product variety and wider product portfolio in home care, including surface care, toilet care and bleach, which facilitate its positive growth in other areas.

Wipes is divided between international and domestic players

Wipes was divided among international and domestic brands in 2017. However, since there are many brands, the category looks fragmented.

Online and physical channels demonstrate respective attractions

Compared to increased TV advertising campaigns for sanitary protection, manufacturers are likely to market wipes online. The attraction to social media makes it easy to achieve online connections.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Taiwan?
What are the major brands in Taiwan?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Taiwan - Category analysis

HEADLINES

PROSPECTS

Segmentation and consumer education boost wipes

General purpose wipes posts the fastest growth among personal wipes

Home care wipes grows marginally faster than personal wipes

COMPETITIVE LANDSCAPE

Farcent Enterprise Co Ltd maintains lead in wipes

Wipes is divided between international and domestic players

Online and physical channels demonstrate respective attractions

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene posts slower value growth in 2017

New product launches and segmentation boost demand for premium products

Multinational players maintain dominance, but local players hold some advantages

Hypermarkets and supermarkets remain key distribution channels

Slowdown in overall value growth is expected for tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Taiwan

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Executive Summary

New Report Guarantee

PROSPECTS

Segmentation and consumer education boost wipes

General purpose wipes posts the fastest growth among personal wipes

Home care wipes grows marginally faster than personal wipes

COMPETITIVE LANDSCAPE

Farcent Enterprise Co Ltd maintains lead in wipes

Wipes is divided between international and domestic players

Online and physical channels demonstrate respective attractions

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Wipes in Taiwan - Category analysis

HEADLINES

PROSPECTS

Segmentation and consumer education boost wipes

General purpose wipes posts the fastest growth among personal wipes

Home care wipes grows marginally faster than personal wipes

COMPETITIVE LANDSCAPE

Farcent Enterprise Co Ltd maintains lead in wipes

Wipes is divided between international and domestic players

Online and physical channels demonstrate respective attractions

CATEGORY DATA

Tissue and Hygiene in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene posts slower value growth in 2017

New product launches and segmentation boost demand for premium products

Multinational players maintain dominance, but local players hold some advantages

Hypermarkets and supermarkets remain key distribution channels

Slowdown in overall value growth is expected for tissue and hygiene

MARKET INDICATORS

MARKET DATA

SOURCES

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