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Country Report

Wipes in

Wipes in the United Arab Emirates

16 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Convenience and functionality drive growth

Wipes registered slower but still healthy current retail value growth in 2017, supported by convenience and personalisation. With an increase in health and hygiene awareness among consumers due to manufacturers’ marketing efforts, demand for personal wipes continued to increase.

All-purpose/general-purpose wipes back on track

As consumers sought ways to save money and decrease spending, demand for general purpose wipes and all-purpose wipes witnessed significant growth in 2017. Despite a specialisation trend over the review period, some consumers reverted to multipurpose products within wipes in 2017.

Baby wipes remains among the fastest-growing categories

Due to its nature, baby wipes is a difficult product to compromise on. Parents are determined to use such products, since they view it as the healthiest option for the skin of their babies.

COMPETITIVE LANDSCAPE

Johnson & Johnson leads

Johnson & Johnson Middle East FZE continued to lead wipes in 2017. The company’s strong presence within a number of categories including baby wipes, the largest, with its flagship Johnson’s brand, contributed to its position.

Cool & Cool growing in popularity

ABC International with its brand Cool & Cool continued to grow in popularity among consumers. The company introduced a new portfolio of wipes, which included general purpose wipes, cosmetic wipes and baby wipes.

Private label sees healthy current retail value growth

Players such as Carrefour continued to offer good quality, attractively-priced private label ranges. Consumers demonstrated stronger interest in these products, which allowed them to save money while not compromising on using such products on a daily basis.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in United Arab Emirates?
What are the major brands in United Arab Emirates?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Convenience and functionality drive growth

All-purpose/general-purpose wipes back on track

Baby wipes remains among the fastest-growing categories

COMPETITIVE LANDSCAPE

Johnson & Johnson leads

Cool & Cool growing in popularity

Private label sees healthy current retail value growth

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

No compromise for necessities

Consumers consider basic functionality

Leading players attempt to innovate and private label gains ground

Hypermarkets dominate distribution in 2017

Are promotions going to end?

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Convenience and functionality drive growth

All-purpose/general-purpose wipes back on track

Baby wipes remains among the fastest-growing categories

COMPETITIVE LANDSCAPE

Johnson & Johnson leads

Cool & Cool growing in popularity

Private label sees healthy current retail value growth

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Wipes in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Convenience and functionality drive growth

All-purpose/general-purpose wipes back on track

Baby wipes remains among the fastest-growing categories

COMPETITIVE LANDSCAPE

Johnson & Johnson leads

Cool & Cool growing in popularity

Private label sees healthy current retail value growth

CATEGORY DATA

Tissue and Hygiene in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

No compromise for necessities

Consumers consider basic functionality

Leading players attempt to innovate and private label gains ground

Hypermarkets dominate distribution in 2017

Are promotions going to end?

MARKET INDICATORS

MARKET DATA

SOURCES

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