Sales of antibacterial wipes are set to decline further over the forecast period, leading to losses in both general purpose wipes and all-purpose cleaning wipes. The decline in all-purpose cleaning wipes is expected to be steeper, as antibacterial hand wipes are set to stabilise at a higher base due to a long-term change in consumer behaviour.
Baby wipes will remain the biggest category of wipes and is expected to maintain positive growth rates over the forecast period in Greece. Notwithstanding the category's maturity, increasing baby wipes sales will be driven by an increase in their range of uses among adults and children.
As with other areas, wipes were also subjected to price hikes at the end of the review period, and with purchasing power expected to decline further in the short term, sales of wipes are expected to fall. For many, wipes are considered nice-to-haves and non-essential, and therefore, the product is more volatile to fluctuations in disposable incomes.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of personal wipes and household cleaning wipesSee All of Our Definitions
This report originates from Passport, our Wipes research and analysis database.
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