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Country Report

Wipes in

Wipes in Greece

19 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Baby wipes holds the lion’s share

Baby wipes is set to remain the most dynamic category within personal wipes with strong retail volume growth over the forecast period, given that usage is not strictly limited to baby care.

Other personal wipes expected to decline

Personal wipes other than baby wipes and moist toilet wipes are set to decline in retail volume and constant value over the forecast period. In recession-plagued Greece consumers have been forced to re-evaluate how to spend their disposable incomes, which are constantly shrinking amidst tax hikes, rising unemployment and consecutive austerity measures.

Home care wipes suffers from the ongoing recession

With disposable incomes shrinking in Greece, consumers are becoming more conservative in their purchases of products for home care, looking for money saving solutions. This is driving consumers away from home care wipes, which in Greece are perceived to be too expensive.

COMPETITIVE LANDSCAPE

Mega Disposables leads wipes

Domestic personal hygiene products manufacturer, Mega Disposables, continued to lead wipes in 2017. The company’s share increased in 2017, mainly due to its Baby Care baby wipes brand, while its Wet Hankies brand was the leader in general purpose wipes.

Procter & Gamble gains share in 2017

Procter & Gamble Hellas, which ranked second within wipes, gained retail value share in 2017, benefiting from baby wipes, one of the best performing categories within wipes, in which it is present with Pampers. The brand was supported by aggressive discounting and increased its share, notwithstanding the adverse economic conditions.

Private label retains its value share

Although private label wipes are not widely available in Greece, private label managed to retain its value share in 2017. Retailers are not investing in private label wipes due to the limited growth opportunities in Greece.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Greece market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Greece?
What are the major brands in Greece?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Greece - Category analysis

HEADLINES

PROSPECTS

Baby wipes holds the lion’s share

Other personal wipes expected to decline

Home care wipes suffers from the ongoing recession

COMPETITIVE LANDSCAPE

Mega Disposables leads wipes

Procter & Gamble gains share in 2017

Private label retains its value share

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Greece - Industry Overview

EXECUTIVE SUMMARY

Retail sales suffer the effects of the recession

Lidl Hellas & Co gains share within tissue and hygiene

The competitive landscape becomes more consolidated

Supermarkets lead sales

Forecasts remain gloomy

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Baby wipes holds the lion’s share

Other personal wipes expected to decline

Home care wipes suffers from the ongoing recession

COMPETITIVE LANDSCAPE

Mega Disposables leads wipes

Procter & Gamble gains share in 2017

Private label retains its value share

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Wipes in Greece - Category analysis

HEADLINES

PROSPECTS

Baby wipes holds the lion’s share

Other personal wipes expected to decline

Home care wipes suffers from the ongoing recession

COMPETITIVE LANDSCAPE

Mega Disposables leads wipes

Procter & Gamble gains share in 2017

Private label retains its value share

CATEGORY DATA

Tissue and Hygiene in Greece - Industry Overview

EXECUTIVE SUMMARY

Retail sales suffer the effects of the recession

Lidl Hellas & Co gains share within tissue and hygiene

The competitive landscape becomes more consolidated

Supermarkets lead sales

Forecasts remain gloomy

MARKET INDICATORS

MARKET DATA

SOURCES

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