Sustainability and the use of environmentally friendly material is expected to become of increasing importance to consumers in New Zealand over the forecast period. Consumers are more and more mindful of the impact of their everyday lives on the environment.
Interest rates are likely to remain at elevated levels over the forecast period, and while inflation levels are expected to ease, the cost-of-living pressures that influenced the category in 2022 are likely to remain in place over the early stages of the forecast period. The major supermarket retailers have enhanced their private label offerings in recent years, repositioning them at mid-priced points and positioning them as offering quality products at lower prices.
Exceptionally high inflation rates led to significant increases in unit prices for wipes in 2022, which has been the key driver of value sales growth. The various commercial banks and the Reserve Bank of New Zealand are forecasting that inflation levels are likely to stay above the targeted 2% rate in 2023, before easing off from 2024 onwards.
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Understand the latest market trends and future growth opportunities for the Wipes industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of personal wipes and household cleaning wipesSee All of Our Definitions
This report originates from Passport, our Wipes research and analysis database.
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