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Country Report

Wipes in

Wipes in New Zealand

18 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Personal wipes drives actual value growth in wipes

Value sales of wipes increased in 2017. Growth was slightly higher than in 2016, but down compared with the CAGR seen in the review period.

Task specificity continues to influence wipes

Increasing task specificity continued to influence wipes in 2017, with the consumer preference moving away from a “one size fits all” approach. This was seen in the fact that the value share of baby wipes declined over the review period, and it was one of the weaker performing categories, whilst all other wipes categories performed quite well.

The declining birth rate adversely impacts baby wipes

The slowing of the birth rate impacted several categories within tissue and hygiene in New Zealand in 2017. Whilst this was most prominently felt in nappies/diapers/pants, it also influenced baby wipes, in which negligible current value growth was observed in 2017, with the category clearly seeing one of the weakest performances within wipes.

COMPETITIVE LANDSCAPE

Wipes remains heavily segmented

Owing to the range of uses for wipes, ranging from specific baby wipes to cosmetic wipes and cleaning wipes, wipes was the most segmented category within tissue and hygiene in 2017, and also the only category not to have a duopoly accounting for more than half of value sales between them. Furthermore, with baby wipes being the dominant category within wipes, the leading players within baby wipes led wipes overall.

Kimberly-Clark New Zealand continues to lead wipes

Kimberly-Clark New Zealand continued to lead wipes in New Zealand in 2017. Having discontinued its Kleenex Viva range of home care wipes during the review period, the company was present solely in baby wipes through its Huggies brand.

Baby wipes is the main driver of sales for Johnson & Johnson

Johnson & Johnson Pacific (NZ) was second in wipes in 2017. The company owes its performance in wipes mainly to its strong value share in baby wipes, in which it also held second place in 2017.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in New Zealand?
What are the major brands in New Zealand?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in New Zealand - Category analysis

HEADLINES

PROSPECTS

Personal wipes drives actual value growth in wipes

Task specificity continues to influence wipes

The declining birth rate adversely impacts baby wipes

COMPETITIVE LANDSCAPE

Wipes remains heavily segmented

Kimberly-Clark New Zealand continues to lead wipes

Baby wipes is the main driver of sales for Johnson & Johnson

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Environmental concerns exert a greater influence

Changing demographics influence the market

The Asaleo Care/Kimberly-Clark duopoly remains intact

The dominance of supermarkets continues

Moving forward, strong population growth is expected to drive growth

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Personal wipes drives actual value growth in wipes

Task specificity continues to influence wipes

The declining birth rate adversely impacts baby wipes

COMPETITIVE LANDSCAPE

Wipes remains heavily segmented

Kimberly-Clark New Zealand continues to lead wipes

Baby wipes is the main driver of sales for Johnson & Johnson

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Wipes in New Zealand - Category analysis

HEADLINES

PROSPECTS

Personal wipes drives actual value growth in wipes

Task specificity continues to influence wipes

The declining birth rate adversely impacts baby wipes

COMPETITIVE LANDSCAPE

Wipes remains heavily segmented

Kimberly-Clark New Zealand continues to lead wipes

Baby wipes is the main driver of sales for Johnson & Johnson

CATEGORY DATA

Tissue and Hygiene in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Environmental concerns exert a greater influence

Changing demographics influence the market

The Asaleo Care/Kimberly-Clark duopoly remains intact

The dominance of supermarkets continues

Moving forward, strong population growth is expected to drive growth

MARKET INDICATORS

MARKET DATA

SOURCES

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