Wipes in Uzbekistan

PRE-COVID-19 PERFORMANCE

Strong growth fuelled by baby wipes and general purpose wipes in 2019

As recently as the late-2000s, the majority of people in Uzbekistan did not use personal wipes, preferring instead to use fabric handkerchiefs, which were especially popular among the male population. As demand continued to rise during the review period, due to a growing focus on hygiene and demand for convenience, a strong performance was seen for wipes in Uzbekistan in 2019, with double-digit value growth recorded across all product areas.

Lifestyle changes drive growth prospects for wipes in 2019

Lifestyle changes continued to fuel the growing demand for wipes in Uzbekistan in 2019. The country’s economic growth is driving job creation, which has benefited the growing working-age population.

Local brands Sunlight and Elma lead with Russian imports challenging in 2019

Wipes in Uzbekistan continued to be dominated by local and imported Russian brands in 2019. The two leading brands were Sunlight and Elma from local players Rio International and International Paper respectively.

2020 AND BEYOND

COVID-19 impact

Sales of wipes are now expected to grow by just 1% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 7% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within wipes

Intimate wipes is expected to see a fall in retail volume and value growth in 2020. This product tends to be regarded as a non-essential purchase and with a temporary halt to the on-the-go lifestyles of modern-day Uzbekistanis, demand is likely to be affected while restrictions remain in place.

Recovery and opportunities

The slowdown in growth prospects for intimate wipes is not expected to extend beyond 2020, with further strong retail value and volume growth forecast from 2021 onwards. Baby wipes is expected to see continued double-digit value growth throughout the forecast period as consumers increasingly benefit from their multi-purpose nature.

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