Wipes in Uzbekistan is extremely underdeveloped. The category consists wholly of personal wipes, and value sales generated by the whole category generate a very small part of total tissue and hygiene.
Baby wipes remain the most important wipes category in Uzbekistan, although per capita consumption is relatively low, reflecting the limited availability of many of these products outside urban consumer bases. Volume sales growth in 2021 remains unaffected by the pandemic, and sales are strong.
Like other tissue and hygiene categories, wipes has seen explosive price inflation during 2020 and 2021. The huge jumps in raw materials and logistic prices have been passed onto consumers; the fact that most of the category is supplied by import has made it more vulnerable to these issues.
Personal wipes are set to generate a double digit CAGR over the forecast period in volume terms over the forecast period, although this will be exaggerated by emergence from a low base. There is clearly opportunity in the category.
The pandemic has shifted consumer attitudes to hygiene and health, a seemingly permanent trend that will shape demand for wipes over the forecast period. Products like general purpose wipes with a strong antibacterial or disinfectant function will see strong consumer demand, as improved hygiene habits and lingering worries about sanitation remain.
The competitive environment is dominated by international brand operators, most of whom import their products from large manufacturing countries like China and Turkey. Currently, the locally made offer is limited to smaller players like Selen Lux.
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This is the aggregation of personal wipes and household cleaning wipesSee All of Our Definitions
This report originates from Passport, our Wipes research and analysis database.
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