The COVID-19 pandemic impacted wipes in differing ways in 2020. Overall, wipes still enjoyed double-digit current retail value growth in 2020, albeit at a slower pace than seen in 2019.
In spring 2020, there was a sharp double-digit increase in unit prices in wipes due to the surging demand as well as currency devaluation. However, the prices dropped down after several months.
In general, wipes are still new in Uzbekistan, meaning the product category is not yet fully saturated and developed. Nevertheless, demand continued to rise due to growing focus on hygiene and demand for convenience.
From 2021 onwards, wipes is set to enjoy stronger current retail value growth than seen in 2020. 2021 and 2022 are set to post the strongest growth due to new habits of hygiene ignited by the pandemic.
General purpose wipes will continue to benefit from the pandemic in the forecast period. In fact, general purpose wipes will retain a strong dynamic over the forecast period as increased hygiene habits and ongoing worries of sanitation will keep demand high, especially for offerings with antibacterial properties.
Even though baby wipes is the most saturated category of wipes in Uzbekistan, it will continue strongly growing in the forecast period due to consistent dynamics in birth rates. Baby wipes is expected to see continued double-digit current value growth throughout the forecast period as consumers increasingly benefit from their multi-purpose nature.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Wipes research and analysis database.
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