The wipes category is expected to continue to grow vigorously across the forecast period, despite the reduced purchasing power of Romanian consumers. Wipes will remain widely available products, with an increasing variety in terms of price and product type.
During the COVID-19 crisis, some successful brands took advantage of their good sales and expanded into wipes, which they saw as a category with good potential for growth. One such brand was Igienol, which has been present within wipes since 2021.
With the rise in consumer eco-consciousness and some criticism around the environmental impact of wipes, brand owners will focus on improving their formulae and on highlighting the minimal environmental impact of their products. Consumers will also pay close attention to the potential harmful effect of certain products and will gravitate towards products with natural ingredients and materials.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of personal wipes and household cleaning wipesSee All of Our Definitions
This report originates from Passport, our Wipes research and analysis database.
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