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Country Report

Wipes in

Wipes in Romania

19 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Good performance for wipes value sales in 2017

Both value and volume sales of wipes were on a growing trend throughout the entire review period, including 2017. The category is very dynamic, with considerable new product development and with consumers discovering various wipes products.

Search for convenience shapes the evolution of home care wipes

Romanians are more preoccupied with the hygiene of their homes and consequently, they are allocating more money to related products. Indeed, value sales of home care wipes and floor cleaning systems experienced increases in both value and volume sales in 2017.

Consumers of personal wipes are more sophisticated

Personal wipes continue to record a positive trend, these products being mostly purchased by urban educated consumers. Since the population is placing more importance on how they look, they are also showing a higher propensity to buy products like cosmetic wipes.

COMPETITIVE LANDSCAPE

Asil still holds the leading value share

Asil remained the best-selling company within wipes in 2017, due to the success of its Gala and Senza brands. The player is concentrated within personal wipes, its products being distributed at a nationwide level, across all major retail channels.

Private label gaining traction in this category

Private label is also becoming more representative in this category as retailers were quick to try to take advantage of several emerging categories by developing offers. In the case of toilet care wipes, the private label lines of Mega Image and Carrefour accounted for the majority of the value sales.

Within baby wipes, market players are launching organic and ecological products

Consumers are becoming increasingly demanding of quality products and they pay increasing attention to the impact on their skin. This is especially visible within baby wipes as in 2016 the local authorities discovered that some such products were actually harmful.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Romania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Romania?
What are the major brands in Romania?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Romania - Category analysis

HEADLINES

PROSPECTS

Good performance for wipes value sales in 2017

Search for convenience shapes the evolution of home care wipes

Consumers of personal wipes are more sophisticated

COMPETITIVE LANDSCAPE

Asil still holds the leading value share

Private label gaining traction in this category

Within baby wipes, market players are launching organic and ecological products

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Romania - Industry Overview

EXECUTIVE SUMMARY

Another year of growth for tissue and hygiene in Romania

Towards a more modern consumer

Fierce competition within tissue and hygiene in Romania

Modern retailers dominate tissue and hygiene sales

Positive projections for the market in Romania

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Good performance for wipes value sales in 2017

Search for convenience shapes the evolution of home care wipes

Consumers of personal wipes are more sophisticated

COMPETITIVE LANDSCAPE

Asil still holds the leading value share

Private label gaining traction in this category

Within baby wipes, market players are launching organic and ecological products

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Wipes in Romania - Category analysis

HEADLINES

PROSPECTS

Good performance for wipes value sales in 2017

Search for convenience shapes the evolution of home care wipes

Consumers of personal wipes are more sophisticated

COMPETITIVE LANDSCAPE

Asil still holds the leading value share

Private label gaining traction in this category

Within baby wipes, market players are launching organic and ecological products

CATEGORY DATA

Tissue and Hygiene in Romania - Industry Overview

EXECUTIVE SUMMARY

Another year of growth for tissue and hygiene in Romania

Towards a more modern consumer

Fierce competition within tissue and hygiene in Romania

Modern retailers dominate tissue and hygiene sales

Positive projections for the market in Romania

MARKET INDICATORS

MARKET DATA

SOURCES

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