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Country Report

Wipes in

Wipes in Romania

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Focus on health and wellness leads to significant boost in sales of wipes in 2020

Wipes recorded significantly stronger retail value sales in 2020 compared to 2019, with the COVID-19 pandemic boosting sales in a majority of categories across both home care and personal wipes due to consumers’ increased focus on health and wellness. This trend was particularly strong within home care wipes, with triple-digit value growth for all purpose cleaning wipes, reflecting the fact that consumers spent more time at home in 2020.

Strong growth for general purpose and baby wipes as consumers seek functional personal hygiene solutions in 2020

Within personal wipes, general purpose wipes recorded the strongest growth as many consumers regarded them as a functional solution to maintaining their personal hygiene within the context of the COVID-19 pandemic. The category also benefited from the widespread availability of products under an extensive array of brands.

Europack Media Srl retains lead as growing price sensitivity creates opportunities for private label players in 2020

Europack Media Srl remained the leading player in wipes in 2020 in an otherwise relatively fragmented competitive landscape. This reflected the strength of the player’s Doctor Wipe’s brand in general purpose wipes.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Romania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Romania?
What are the major brands in Romania?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Focus on health and wellness leads to significant boost in sales of wipes in 2020

Strong growth for general purpose and baby wipes as consumers seek functional personal hygiene solutions in 2020

Europack Media Srl retains lead as growing price sensitivity creates opportunities for private label players in 2020

RECOVERY AND OPPORTUNITIES

Focus on hygiene and increasingly sophisticated demands set to drive value growth for wipes

Brand loyalty set to become more prominent

Counterfeit products present opportunities for brand-driven growth

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2015-2020
Table 2 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 5 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Tissue and Hygiene in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Wipes in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Focus on health and wellness leads to significant boost in sales of wipes in 2020

Strong growth for general purpose and baby wipes as consumers seek functional personal hygiene solutions in 2020

Europack Media Srl retains lead as growing price sensitivity creates opportunities for private label players in 2020

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Wipes in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Focus on health and wellness leads to significant boost in sales of wipes in 2020

Strong growth for general purpose and baby wipes as consumers seek functional personal hygiene solutions in 2020

Europack Media Srl retains lead as growing price sensitivity creates opportunities for private label players in 2020

RECOVERY AND OPPORTUNITIES

Focus on hygiene and increasingly sophisticated demands set to drive value growth for wipes

Brand loyalty set to become more prominent

Counterfeit products present opportunities for brand-driven growth

CATEGORY DATA

Tissue and Hygiene in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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