The wipes category is expected to see steady, modest growth in the forecast period fuelled by the perception that it provides convenience to consumers leading busy lifestyles, as well as resonating with consumers’ hygiene consciousness, which has been further bolstered by the experiences of the COVID-19 crisis. However, price levels due to the high rate of inflation may become more important, with an increase in the number of mid- and low-priced products anticipated.
Increased consumer awareness of the impact of non-biodegradable wipes on the environment is likely to influence purchasing decisions going forward. As such, they will increasingly seek out products that use more sustainable materials and natural ingredients.
Products that are perceived to be less efficient and non-essential, such as deodorant wipes, are likely to struggle during the forecast period. Consumers have not received these products well and, with a lack of new product development and consumers’ budgets squeezed by the rising cost of living, it is likely that they will see declining availability.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of personal wipes and household cleaning wipesSee All of Our Definitions
This report originates from Passport, our Wipes research and analysis database.
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