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Country Report

Wipes in

Wipes in Poland

19 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Convenience appreciated by consumers

Wipes are perceived as a very convenient solution for cleaning various types of surfaces, from dusting to bathroom cleaning to personal wipes such as moist toilet paper wipes. Impregnated wipes are fast and efficient and can be therefore used for almost every type of home cleaning task.

Moist toilet wipes is the fastest-growing category

Moist toilet wipes is the fastest-growing product category, largely due to the products’ novelty. Another important factor impacting the growth is product development itself, specifically, enhanced formulas and materials, which resulted in them, for example, being suitable for flushing down toilets.

Discounters lead sales of wipes

Discounters such as Biedronka and Lidl are more frequently chosen for purchasing tissue and hygiene products. Consumers tend to choose discounters more frequently as a key shopping destination where they can make all necessary purchases.

COMPETITIVE LANDSCAPE

Harper Hygienics SA retains its leading position

Harper Hygienics SA, known for pioneering impregnated wipes in Poland, retained its leading position in 2017. Its product range is very large with new products being introduced on a regular basis.

Rising competition from the newcomers

New brands are being introduced and offer a range of products with added value in terms of more effective formulas or more attractive packaging in order to attract consumers. One example is Nivea, which introduced Soft & Cream Nivea baby wipes.

Private label enjoys the highest share increase

Private label from popular discounters, such as Lidl and Biedronka, as well as the health and beauty specialist retailer Rossmann, showed the fastest share growth across home care and personal care categories of wipes. The popularity of the products is the result of more consumers choosing discounters to do their shopping as well as their attractive price.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Poland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Poland?
What are the major brands in Poland?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Poland - Category analysis

HEADLINES

PROSPECTS

Convenience appreciated by consumers

Moist toilet wipes is the fastest-growing category

Discounters lead sales of wipes

COMPETITIVE LANDSCAPE

Harper Hygienics SA retains its leading position

Rising competition from the newcomers

Private label enjoys the highest share increase

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Poland - Industry Overview

EXECUTIVE SUMMARY

Demand for convenience and improved economy result in positive growth

Premium products gain more interest

International companies lead

Internet retailing records the fastest growth

Further growth expected

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Convenience appreciated by consumers

Moist toilet wipes is the fastest-growing category

Discounters lead sales of wipes

COMPETITIVE LANDSCAPE

Harper Hygienics SA retains its leading position

Rising competition from the newcomers

Private label enjoys the highest share increase

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Wipes in Poland - Category analysis

HEADLINES

PROSPECTS

Convenience appreciated by consumers

Moist toilet wipes is the fastest-growing category

Discounters lead sales of wipes

COMPETITIVE LANDSCAPE

Harper Hygienics SA retains its leading position

Rising competition from the newcomers

Private label enjoys the highest share increase

CATEGORY DATA

Tissue and Hygiene in Poland - Industry Overview

EXECUTIVE SUMMARY

Demand for convenience and improved economy result in positive growth

Premium products gain more interest

International companies lead

Internet retailing records the fastest growth

Further growth expected

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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