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Wipes in
Malaysia

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Home care wipes and floor cleaning systems the way forward

The busy lifestyles of urban consumers are driving demand for dry electro-static wipes and home care wipes. Rising disposable incomes among Malaysians has drawn their attention to disposable wipes.

Personal wipes gains in popularity amid rising hygiene awareness

With the rise in infectious diseases such as influenza and hand, food and mouth disease over the years, consumers are becoming increasingly conscious of personal hygiene. This leads to demand for baby wipes as well as general purpose wipes.

COMPETITIVE LANDSCAPE
International players lead

Summit Co (M) leads personal wipes its well-known Pureen brand. Covering a wide range of wipes, Pureen has helped secure Summit Co (M)’s position in overall wipes.

Private label offers affordability

As the major players offer a wide range of products, private label offers affordability with competitive pricing. Price-sensitive consumers often opt for lower-priced general purpose wipes which do the job well.

International brands innovate

On the other hand, international baby wipes brands continue to innovate with a variety of product features which are safe for babies in response to parents’ growing concerns about the harmful effects of chemical ingredients in baby wipes. While premium organic products entered the Malaysian market during the review period, it is safe to say that these green products are yet to gain traction due to premium pricing.

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Wipes in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wipes in Malaysia?
  • What are the major brands in Malaysia?
  • What is the biggest category within household care wipes?
  • What are the key new product launches in the wipes market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Wipes in Malaysia - Category analysis

HEADLINES

PROSPECTS

Home care wipes and floor cleaning systems the way forward
Personal wipes gains in popularity amid rising hygiene awareness

COMPETITIVE LANDSCAPE

International players lead
Private label offers affordability
International brands innovate

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2013-2018
Table 2 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 5 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records healthy growth in 2018
Consumers seek affordability and quality
Nibong Tebal Paper Mill leads tissue and hygiene
Hypermarkets, supermarkets and department stores remain popular channels
Positive outlook for tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources