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Country Report

Wipes in

Wipes in India

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Importance of baby hygiene drives sales of baby wipes

Baby wipes continued to account for the vast majority of value sales of personal wipes in 2017. This can be attributed to the huge importance placed on baby hygiene.

Facial cleansing wipes the second best performing category after baby wipes

Facial cleansing wipes is a nascent category in India, with use of these products generally limited to just a small section of the population. Users tend to be concerned about pollution and wanting to look and feel fresh, thus seeing facial cleansing wipes as a convenient and timesaving option.

COMPETITIVE LANDSCAPE

Johnson & Johnson (India) continues to dominate wipes

Johnson & Johnson (India) continued to dominate wipes in 2017. This position can be attributed to the first mover advantage in baby wipes and a strong product portfolio.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in India market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in India?
What are the major brands in India?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in India - Category analysis

HEADLINES

PROSPECTS

Importance of baby hygiene drives sales of baby wipes

Facial cleansing wipes the second best performing category after baby wipes

COMPETITIVE LANDSCAPE

Johnson & Johnson (India) continues to dominate wipes

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in India - Industry Overview

EXECUTIVE SUMMARY

Personal hygiene a priority for Indian consumers

Introduction of GST to support growth of organised tissue and hygiene

Product awareness, strong distribution networks and large portfolios the key differentiators

Independent small grocers and modern grocery retailers emerging as significant channels for tissue and hygiene products

Increasing per capita consumption the key to further growth

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Importance of baby hygiene drives sales of baby wipes

Facial cleansing wipes the second best performing category after baby wipes

COMPETITIVE LANDSCAPE

Johnson & Johnson (India) continues to dominate wipes

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Wipes in India - Category analysis

HEADLINES

PROSPECTS

Importance of baby hygiene drives sales of baby wipes

Facial cleansing wipes the second best performing category after baby wipes

COMPETITIVE LANDSCAPE

Johnson & Johnson (India) continues to dominate wipes

CATEGORY DATA

Tissue and Hygiene in India - Industry Overview

EXECUTIVE SUMMARY

Personal hygiene a priority for Indian consumers

Introduction of GST to support growth of organised tissue and hygiene

Product awareness, strong distribution networks and large portfolios the key differentiators

Independent small grocers and modern grocery retailers emerging as significant channels for tissue and hygiene products

Increasing per capita consumption the key to further growth

MARKET INDICATORS

MARKET DATA

SOURCES

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