Wipes in India still offers significant potential to expand over the forecast period, with the category set to record further double-double volume and value growth (at constant 2022 prices). This is because wipes still lacks substantial penetration in India, which implies that a higher number of brands will enter the local market in the coming years to bridge the gap with affordable and innovative offers.
Sustainability concerns are gradually gaining momentum in India, encouraging major players to launch wipes that not only claim to be safe for consumers but also for the environment. According to Euromonitor International’s Product Claims and Positioning data in 2022, products with claims such as “no alcohol”, “sensitive skin”, “no alcohol”, “no artificial fragrance”, and “biodegradable” accounted for 41% of all SKUs.
Post-pandemic, sales of wipes through retail e-commerce are likely to gain further momentum in India over the forecast period. As an increasing number of local consumers become comfortable with shopping online and understand the convenience offered by this distribution channel, they are increasingly inclined to use it.
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Understand the latest market trends and future growth opportunities for the Wipes industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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