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Country Report

Wipes in

Wipes in Italy

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Purchases of general purpose wipes and all purpose cleaning wipes rise as consumers focus on personal and household hygiene and preventative health

The rapid emergence of COVID-19 encouraged consumers in 2020 to purchase higher amounts of wipes than usual, driven by concerns around hygiene in the home and a focus on preventative health, especially among vulnerable groups such as the elderly. Many consumers stockpiled the products at the start of 2020, fearing they would run out while there was limited access to retail stores.

Facial cleansing wipes suffers the strongest decline with consumers having fewer occasions in 2020 to wear make-up

With cleanliness and home care being a key concern due to COVID-19, cleaning wipes were expected to perform better than cosmetic, intimate or facial wipes throughout 2020. As Italian consumers were secluded at home and having to wear face masks all the time when going out, they had much less need to wear full make-up in 2020, thus significantly reducing their need to purchase products to remove it.

Consumers’ high demand for sanitising products puts their concerns for environmental sustainability on hold

At the beginning of the pandemic, environmental sustainability seemed no longer to be a priority for Italian consumers. Disposable wipes, that were strongly opposed in previous months, regained consumers’ favour.

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Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Italy market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Italy?
What are the major brands in Italy?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Purchases of general purpose wipes and all purpose cleaning wipes rise as consumers focus on personal and household hygiene and preventative health

Facial cleansing wipes suffers the strongest decline with consumers having fewer occasions in 2020 to wear make-up

Consumers’ high demand for sanitising products puts their concerns for environmental sustainability on hold

RECOVERY AND OPPORTUNITIES

Environmental sustainability will underlie the forecast period decline expected for wipes

E-commerce sales of wipes likely to grow as Italian consumers increasingly shop online, while pharmacies will benefit from offering specialist advice and products

Tough economic outlook will intensify the value sales decline in wipes

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2015-2020
Table 2 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 5 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Tissue and Hygiene in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Wipes in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Purchases of general purpose wipes and all purpose cleaning wipes rise as consumers focus on personal and household hygiene and preventative health

Facial cleansing wipes suffers the strongest decline with consumers having fewer occasions in 2020 to wear make-up

Consumers’ high demand for sanitising products puts their concerns for environmental sustainability on hold

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Wipes in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Purchases of general purpose wipes and all purpose cleaning wipes rise as consumers focus on personal and household hygiene and preventative health

Facial cleansing wipes suffers the strongest decline with consumers having fewer occasions in 2020 to wear make-up

Consumers’ high demand for sanitising products puts their concerns for environmental sustainability on hold

RECOVERY AND OPPORTUNITIES

Environmental sustainability will underlie the forecast period decline expected for wipes

E-commerce sales of wipes likely to grow as Italian consumers increasingly shop online, while pharmacies will benefit from offering specialist advice and products

Tough economic outlook will intensify the value sales decline in wipes

CATEGORY DATA

Tissue and Hygiene in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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