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Country Report

Wipes in

Wipes in Mexico

20 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Wipes maintains a positive performance in 2017

In 2017, wipes had a positive performance with the categories included growing steadily. The most relevant category in terms of sales is baby wipes, sold under various brands with Kimberly-Clark one of the key players with its Huggies brand.

Price remains a big influencer on purchase decisions

Most consumers decide which brand to buy mainly based on price; the only category that has different behaviour is baby wipes. When parents have a new baby, they acquire premium baby wipes that are perceived as soft and claim to have natural ingredients to help protect the baby.

Developing categories target niche groups

Within this category, moist toilet wipes is a niche category that showed a very positive performance albeit from a small sales base. However, it is still directed at a small part of the population, meaning it does not represent a threat to other categories.

COMPETITIVE LANDSCAPE

Private label has advantaged positioning

In recent years private label gained power, as it has several advantages including preference on selling floor (supported by pharmacies or supermarkets), and better prices or additional promotions. Within this category, especially in baby wipes, private label has a strong position versus well-known brands.

Products contain fewer chemicals

Companies developed more natural products that protect consumers while maintaining performance levels. There is a growing tendency among consumers to demand products that contain fewer chemicals.

A new private label launches with a different strategy

The regional retailer H-E-B launched a controlled brand. Aqua wipes can be acquired only in this supermarket as of the end of the review period, with the plan to expand into other channels, including other supermarkets, in the future.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Mexico market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Mexico?
What are the major brands in Mexico?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Mexico - Category analysis

HEADLINES

PROSPECTS

Wipes maintains a positive performance in 2017

Price remains a big influencer on purchase decisions

Developing categories target niche groups

COMPETITIVE LANDSCAPE

Private label has advantaged positioning

Products contain fewer chemicals

A new private label launches with a different strategy

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Mexico - Industry Overview

EXECUTIVE SUMMARY

Demographics are key to sales in various categories

The big trends include changes in consumer habits and consumption

Big players against private label?

Distribution focuses on modern channels

Positive outlook for the future

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Wipes maintains a positive performance in 2017

Price remains a big influencer on purchase decisions

Developing categories target niche groups

COMPETITIVE LANDSCAPE

Private label has advantaged positioning

Products contain fewer chemicals

A new private label launches with a different strategy

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Wipes in Mexico - Category analysis

HEADLINES

PROSPECTS

Wipes maintains a positive performance in 2017

Price remains a big influencer on purchase decisions

Developing categories target niche groups

COMPETITIVE LANDSCAPE

Private label has advantaged positioning

Products contain fewer chemicals

A new private label launches with a different strategy

CATEGORY DATA

Tissue and Hygiene in Mexico - Industry Overview

EXECUTIVE SUMMARY

Demographics are key to sales in various categories

The big trends include changes in consumer habits and consumption

Big players against private label?

Distribution focuses on modern channels

Positive outlook for the future

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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