Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Wipes in

Wipes in Finland

19 pages, Mar 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Scope to turnaround slowing growth

While many products in this area, such as moist toilet wipes, still have novelty value and are expected to see dynamic growth, many other types of wipes, such as general purpose wipes, have reached a high level of maturity. Limited new product development during 2017 also led to sluggish sales.

Widening variety is key

The selection of wipes is expected to continue expanding from general purpose to more specific brands. This will allow consumers to use more convenient tailor-made wipes for different surfaces in home care and for different purposes in personal wipes.

Environmental concerns need to be addressed

While convenient, wipes are facing some criticism and are a source of environmental concerns among Finnish consumers. Retailing giant Kesko’s private label line Pirkka includes intimate wipes and moist toilet wipes which carry the Nordic Ecolabel logo on packaging.

COMPETITIVE LANDSCAPE

Competition remains intense

Wipes is a relatively fragmented area, with a large number of players competing within the area. Gaining sales share is thus difficult and demands intelligent strategies.

Economy now, premium tomorrow

While most wipes available in Finland are standard, they are increasingly facing competition from economy offerings. Private label, for instance, offers rather sophisticated products at competitive prices, while blurring the line between economy and standard with products such as Nordic Ecolabel Rainbow Sensitive facial wipes.

New product development fuelling growth

New product development was rather sluggish in 2016 and 2017. The most important launch took place in August 2016, when Lotus launched moist toilet papers including unscented Lotus Pure and fragrances such as Delicate Rose with natural rose oil and Fresh Cucumber with natural cucumber extract.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Finland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Finland?
What are the major brands in Finland?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Wipes in Finland - Category analysis

HEADLINES

PROSPECTS

Scope to turnaround slowing growth

Widening variety is key

Environmental concerns need to be addressed

COMPETITIVE LANDSCAPE

Competition remains intense

Economy now, premium tomorrow

New product development fuelling growth

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Finland - Industry Overview

EXECUTIVE SUMMARY

Growth picking-up

Domestic origin, better quality, product safety and environmental trends

Strong effort required to gain sales share

No major changes in distribution

Positive forecasts, despite maturity

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Scope to turnaround slowing growth

Widening variety is key

Environmental concerns need to be addressed

COMPETITIVE LANDSCAPE

Competition remains intense

Economy now, premium tomorrow

New product development fuelling growth

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Wipes in Finland - Category analysis

HEADLINES

PROSPECTS

Scope to turnaround slowing growth

Widening variety is key

Environmental concerns need to be addressed

COMPETITIVE LANDSCAPE

Competition remains intense

Economy now, premium tomorrow

New product development fuelling growth

CATEGORY DATA

Tissue and Hygiene in Finland - Industry Overview

EXECUTIVE SUMMARY

Growth picking-up

Domestic origin, better quality, product safety and environmental trends

Strong effort required to gain sales share

No major changes in distribution

Positive forecasts, despite maturity

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports