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Country Report

Wipes in

Wipes in the Philippines

18 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising hygiene-consciousness drives growth

Wipes maintained a 5% growth rate in current value terms in 2017. The category benefitted from Filipinos’ increased concern about health and hygiene, which has been emerging since around 2013.

Baby wipes have diverse range of use

The most common wipes product, baby wipes, is also used by some consumers for other purposes. In fact, some baby wipes brands, like Pigeon, explicitly convey the message that their baby wipes can be used for other purposes, such as make-up removal and cleaning baby accessories.

Baby wipes remain key to growth

Wipes, being relatively new compared to other tissue and hygiene categories in the Philippines, still has considerable room for growth as long as Filipino consumers’ awareness of this product increases. Currently, wipes has a strong following among users of baby care products, but it is slowly branching out to other functions through the introduction of products such as facial cleansing wipes and intimate wipes.

COMPETITIVE LANDSCAPE

Giggles faces growing competition

Giggles remained the leading brand in the baby wipes segment in 2017, holding a value share of 42%. Giggles is manufactured by the local company Gentro International Products, Inc.

Strong growth in facial cleansing wipes

Facial cleansing wipes are commonly used for make-up removal and have the potential to hydrate and moisturise the skin, unlike regular general purpose wipes. These benefits are helping to sustain the growth of this category in the midst of baby wipes’ increasing popularity.

New formats entering the market

As awareness of wipes grows in the market, some brands are launching new formats to stimulate consumer interest. Having unsuccessfully tried to launch organic wipes, JS Unitrade is testing the market for “adult wipes”, with this product becoming available in supermarkets in 2017.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Philippines market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Philippines?
What are the major brands in Philippines?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in the Philippines - Category analysis

HEADLINES

PROSPECTS

Rising hygiene-consciousness drives growth

Baby wipes have diverse range of use

Baby wipes remain key to growth

COMPETITIVE LANDSCAPE

Giggles faces growing competition

Strong growth in facial cleansing wipes

New formats entering the market

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene growth recovers in 2017

Increase in purchasing power among Filipinos has more impact on volume than value

Competitive landscape differs from one category to another

Grocery retailers remain main distribution channel but online retailing now relevant in nappies

Positive outlook

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rising hygiene-consciousness drives growth

Baby wipes have diverse range of use

Baby wipes remain key to growth

COMPETITIVE LANDSCAPE

Giggles faces growing competition

Strong growth in facial cleansing wipes

New formats entering the market

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Wipes in the Philippines - Category analysis

HEADLINES

PROSPECTS

Rising hygiene-consciousness drives growth

Baby wipes have diverse range of use

Baby wipes remain key to growth

COMPETITIVE LANDSCAPE

Giggles faces growing competition

Strong growth in facial cleansing wipes

New formats entering the market

CATEGORY DATA

Tissue and Hygiene in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene growth recovers in 2017

Increase in purchasing power among Filipinos has more impact on volume than value

Competitive landscape differs from one category to another

Grocery retailers remain main distribution channel but online retailing now relevant in nappies

Positive outlook

MARKET INDICATORS

MARKET DATA

SOURCES

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