Baby wipes will remain the dominant category within overall wipes as well posting the fastest rates of growth in both volume and current value (constant 2002 prices) over the forecast period. With the removal of pandemic-related restrictions, consumers will begin to socialise and travel more frequently.
Wipes in the Philippines are expected to continue to see steady growth for environmentally-friendly products, with the recent pandemic and its association with health and environmental issues supporting this development. Consequently, brands not positioned as sustainable are expected to be at a disadvantage.
While baby wipes will register relatively strong sales in the Philippines, wipes is expected to remain an underdeveloped category as a whole over the forecast period. Sales of home care wipes and floor cleaning systems, for example, remained negligible in 2022, largely due to low awareness levels, limited availability and the strong presence of substitutes, such as washable cloth rugs, mops and vacuum cleaners.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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