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Country Report

Wipes in

Wipes in the Philippines

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Coronavirus (COVID-19) stay-at-home measures reduce use of intimate wipes and facial cleansing wipes, but support general purpose wipes with antibacterial properties

Wipes registered slower retail current value and volume growth in 2020, compared with 2019. Growth continued to be derived from personal wipes, as the market size for home care wipes and floor cleaning systems remained negligible, largely due to low awareness, limited availability and the strong presence of substitutes.

Safer, hygienic and added-value products feature heavily among new product launches

In Baguio City, the local government enacted an ordinance in March 2020 prohibiting the sale of wipes containing potentially hazardous or harmful ingredients. The banned brands tended to be the least popular ones, some of which were positioned for use on babies.

Heightened environmental and sustainability concerns foster significant new product development

Wipes in the Philippines also witnessed the steady growth of brands positioned as environment-friendly. The outbreak of COVID-19 and its association with environmental issues supported this development.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Philippines market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Philippines?
What are the major brands in Philippines?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in the Philippines - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) stay-at-home measures reduce use of intimate wipes and facial cleansing wipes, but support general purpose wipes with antibacterial properties

Safer, hygienic and added-value products feature heavily among new product launches

Heightened environmental and sustainability concerns foster significant new product development

RECOVERY AND OPPORTUNITIES

Lingering COVID-19 threat likely to continue to pique the demand for antibacterial wipes

Baby wipes set to benefit from convenience, affordability and multiuse positioning to register the fastest growth rates

Low availability and substitutes expected to restrain the emergence of some personal wipes and home care wipes and cleaning systems

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2015-2020
Table 2 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 5 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Tissue and Hygiene in the Philippines - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Wipes in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Coronavirus (COVID-19) stay-at-home measures reduce use of intimate wipes and facial cleansing wipes, but support general purpose wipes with antibacterial properties

Safer, hygienic and added-value products feature heavily among new product launches

Heightened environmental and sustainability concerns foster significant new product development

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Wipes in the Philippines - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) stay-at-home measures reduce use of intimate wipes and facial cleansing wipes, but support general purpose wipes with antibacterial properties

Safer, hygienic and added-value products feature heavily among new product launches

Heightened environmental and sustainability concerns foster significant new product development

RECOVERY AND OPPORTUNITIES

Lingering COVID-19 threat likely to continue to pique the demand for antibacterial wipes

Baby wipes set to benefit from convenience, affordability and multiuse positioning to register the fastest growth rates

Low availability and substitutes expected to restrain the emergence of some personal wipes and home care wipes and cleaning systems

CATEGORY DATA

Tissue and Hygiene in the Philippines - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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