Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Wipes in

Wipes in Pakistan

15 pages, Mar 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing awareness and affordability expected to fuel growth in wipes

Growth in wipes is expected to be driven by population growth, increasing affordability, growing awareness and lifestyle changes, given the increase in westernised lifestyles in cities. Moreover, with female participation in the workforce on the rise, women are becoming increasingly inclined to buy convenient products that offer quick and on-the-go solutions.

Baby wipes expected to continue to dominate sales

Increasing demand for baby wipes is expected to drive demand for personal wipes going forward. With increasing awareness, consumers have started using wipes instead of cloths and tissues, as wipes are smoother and less harsh on the skin.

Independent small grocers to increase penetration of wipes

Wipes are currently a very niche product in the country, with a limited consumer base confined mainly to urban areas. Hence, penetration of the product is limited primarily to modern grocery retailers.

COMPETITIVE LANDSCAPE

Procter & Gamble leads sales with Pampers baby wipes

Procter & Gamble led sales of wipes in 2017, with its Pampers brand of baby wipes. The success of the company's wipes can be attributed to the success of the Pampers nappies/diapers brand which has strong consumer loyalty and high brand equity.

Only a few significant manufacturers in wipes

Procter & Gamble and Johnson & Johnson are the only two players with significant shares in wipes in Pakistan. The two companies enjoy immense consumer loyalty and high brand equity among consumers in the higher socioeconomic classes, who trust their products for their high quality.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Pakistan?
What are the major brands in Pakistan?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Wipes in Pakistan - Category analysis

HEADLINES

PROSPECTS

Increasing awareness and affordability expected to fuel growth in wipes

Baby wipes expected to continue to dominate sales

Independent small grocers to increase penetration of wipes

COMPETITIVE LANDSCAPE

Procter & Gamble leads sales with Pampers baby wipes

Only a few significant manufacturers in wipes

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Shifting consumer preferences in favour of convenient alternatives drives growth

Rising incomes contribute to sales growth

Increasing need for convenience among working women propels demand

International players lead, but domestic companies thriving in some areas

Tissue and hygiene to continue growing

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing awareness and affordability expected to fuel growth in wipes

Baby wipes expected to continue to dominate sales

Independent small grocers to increase penetration of wipes

COMPETITIVE LANDSCAPE

Procter & Gamble leads sales with Pampers baby wipes

Only a few significant manufacturers in wipes

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Wipes in Pakistan - Category analysis

HEADLINES

PROSPECTS

Increasing awareness and affordability expected to fuel growth in wipes

Baby wipes expected to continue to dominate sales

Independent small grocers to increase penetration of wipes

COMPETITIVE LANDSCAPE

Procter & Gamble leads sales with Pampers baby wipes

Only a few significant manufacturers in wipes

CATEGORY DATA

Tissue and Hygiene in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Shifting consumer preferences in favour of convenient alternatives drives growth

Rising incomes contribute to sales growth

Increasing need for convenience among working women propels demand

International players lead, but domestic companies thriving in some areas

Tissue and hygiene to continue growing

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports