Wipes is expected to record moderate growth over the forecast period, driven by the increasing popularity of general purpose wipes and all purpose cleaning wipes, and the enduring appeal of baby wipes. Despite the fact that the city is set to reopen its border to the world and lift most, if not all, social distancing measures, the lingering impact of the pandemic is likely to remain relevant, influencing consumers’ personal hygiene routines.
Sustainability will be one of the key factors shaping wipes over the forecast period, and is expected to lead to further innovation and new product development focusing on this theme. Indeed, consumers in Hong Kong are paying greater attention to the products they purchase, and in turn, are shifting to green and environmentally- friendly options.
Considering persistent personal hygiene routines in Hong Kong, overall demand for all purpose cleaning wipes is predicted to remain higher than pre-pandemic levels. New product development is anticipated to focus on two features; namely antibacterial and skin-friendly.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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