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Country Report

Wipes in

Wipes in Costa Rica

16 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers continue to move beyond traditional baby and disinfectant wipes

Once local couples have children, they tend to discover the value of baby wipes, which then often become staple household goods even after their babies have grown up as these products are seen as versatile and convenient cleaning options for various tasks. As a result of this situation, major global manufacturers continue to look for additional opportunities through category segmentation, while also seeking to drive the penetration of added-value task-specific offerings to address the needs of a broad range of mid and high-income consumers.

Further segmentation and specialisation anticipated to drive sales over the forecast period

As local consumers become more familiar with the usage, versatility and convenience of wipes, it is anticipated that the category will continue to record strong growth over the forecast period, with sales also fuelled by further segmentation and specialisation as manufacturers seek to meet the performance and quality expectations of a broad base of mid- and higher-income householders who are already familiar with these products. On the other hand, it is expected that the leading global players as well as smaller regional competitors will also make efforts to increase the penetration of these products among lower-income consumers by providing more affordable and basic products which can be used for various purposes.

COMPETITIVE LANDSCAPE

Baby wipes continue to account for the majority of value sales

With baby wipes accounting for the majority of overall wipes value sales, international players such as Kimberly-Clark and Procter & Gamble continued to benefit from strong awareness of their flagship Huggies and Pampers brands in nappies/diapers/pants, while also profiting from economies of scale.

Further specialisation and private label development expected over the forecast period

Over the forecast period the category is expected to witness the further development of wipes for specific tasks and usage occasions as manufacturers seek to target high-income householders who are now familiar with more basic wipes. On the other hand, however, the category can also expect to see a wider offering of more affordable products, with this development partly driven by the efforts of major retailers such as Wal-Mart to expand their private label lines.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Costa Rica?
What are the major brands in Costa Rica?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Consumers continue to move beyond traditional baby and disinfectant wipes

Further segmentation and specialisation anticipated to drive sales over the forecast period

COMPETITIVE LANDSCAPE

Baby wipes continue to account for the majority of value sales

Further specialisation and private label development expected over the forecast period

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Economy products continue to gain ground in retail tissue

Top-of-mind brands lose ground in retail tissue while consumers place greater importance on quality in retail hygiene

Major global players continue to lose ground in basic tissue categories while opting to focus on added-value hygiene products

Private label players address the rising popularity of basic toilet paper in traditional grocery outlets

Global manufacturers set to continue to invest in innovation and differentiation over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers continue to move beyond traditional baby and disinfectant wipes

Further segmentation and specialisation anticipated to drive sales over the forecast period

COMPETITIVE LANDSCAPE

Baby wipes continue to account for the majority of value sales

Further specialisation and private label development expected over the forecast period

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Wipes in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Consumers continue to move beyond traditional baby and disinfectant wipes

Further segmentation and specialisation anticipated to drive sales over the forecast period

COMPETITIVE LANDSCAPE

Baby wipes continue to account for the majority of value sales

Further specialisation and private label development expected over the forecast period

CATEGORY DATA

Tissue and Hygiene in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Economy products continue to gain ground in retail tissue

Top-of-mind brands lose ground in retail tissue while consumers place greater importance on quality in retail hygiene

Major global players continue to lose ground in basic tissue categories while opting to focus on added-value hygiene products

Private label players address the rising popularity of basic toilet paper in traditional grocery outlets

Global manufacturers set to continue to invest in innovation and differentiation over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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