While consumers have displayed greater brand loyalty in the past, rising inflation and lower disposable incomes have encouraged consumers to try cheaper brands in recent years, with many choosing to stick to them if they like the quality. This trend has supported the development of brands such as Family’s Choice, which is available at retailers like Pequeño Mundo, that are trusted outlets for making savings.
While bundling continues to be an important strategy to increase sales, with the rising cost of living still a key issue in 2023, some consumers may not be able to afford the cost of bigger packs. Instead, many consumers will begin looking for the cheapest packs available, even if the pack contains fewer wipes.
While unscented wipes are the preferred choice for new-born babies, scented wipes may attract new consumers. The Huggies brand has begun offering coconut oil and cucumber aloe wipes, alongside wipes with antibacterial properties.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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