It is expected players in chocolate confectionery will step up investment in digital sales and marketing strategies over the forecast period in an effort to reach more consumers, increase brand awareness and stimulate interest in new launches. While this trend has been underway for a number of years, it was recently catalysed by changes brought about by the pandemic, and should continue to gain momentum in the medium term as internet access and smartphone penetration in Cameroon improve.
The volume of cocoa processed in Cameroon rose by a remarkable 28% in 2022 to reach 86,850 tonnes. However, this represented just 29% of domestic cocoa production for the year, which totalled 295,163 tonnes, indicating there is tremendous potential for further expansion.
Cameroon’s government has recently stated that one of its core economic objectives in the short-to-medium term is to significantly reduce the trade deficit. To achieve this goal, it will seek to curb imports by imposing higher taxes, while simultaneously providing subsidies to promote domestic production across a range of industries.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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