Mars is the biggest chocolate confectionery producer in the world and maintained its convincing leadership of the category in the United Arab Emirates at the end of the review period. Mars has a strong reputation in the market due to its solid consumer base and high engagement levels and efficient strategies in terms of innovation and keeping abreast of new trends taking place in the market.
As a result of the challenges faced by chocolate confectionery during the pandemic, players experienced difficult growth issues in 2020, with a slow recovery starting in 2021. Nevertheless, 2022 is also proving to be challenging due to global supply chain issues.
Chocolate confectionery sales are starting to recover in 2022 in line with an easing of restrictions and greater mobility and spending. These factors will support the local economy.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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