The reasons behind consumer choices in chocolate confectionery are manifold. In addition to the taste and the quality of the ingredients, which in earlier years were the main arguments for a higher price, in recent years various values have been added, for which the brand or the entire company stands.
Since the beginning of the pandemic, logistics have increasingly become the focus of the food industry, especially imports from other countries. While the situation was often tense during the pandemic, but never overstretched, it is now at a critical point due to the war in Ukraine.
The retail landscape for food is changing in Germany. While Aldi, Lidl, Rewe, etc.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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