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Country Report

Chocolate confectionery in

Chocolate Confectionery in Romania

34 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

After the VAT rate fell from 20% to 19% on 1 January 2017, fast growth in salaries further pushed up the spending capacity of the population: in March 2017 salaries were up 14% as compared with March 2016, with the growth in minimum income from 1 February benefiting all employees across the economy. Chocolate confectionery was one of the main beneficiaries of this windfall, as it had yet to establish itself as a category that consumers regularly purchase and remained highly sensitive to income fluctuations. With extra money in their pockets, consumers indulged more often and were more willing to upgrade from low-end products to premium brands.

COMPETITIVE LANDSCAPE

Milka and Poiana remained the best-selling brands in chocolate confectionery in 2017, collectively generating 24% of total value sales and maintaining Mondelez Romania SA at the top among chocolate makers, with a category share of 27%. New launches, such as the recent Milka Waves, which has a good advertising policy, relying heavily on endorsements from pop stars. Also, an improved exposure across channels and in-store activation actions have helped Mondelez Romania SA keep on top.

PROSPECTS

Sophistication and experimentation are expected to be the dominant trends in the forecast period. As the competition between producers becomes fiercer, and an increase in spending power makes consumers more demanding, but also more willing to try new things, companies are likely to try to gain an edge by creating new categories.

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Chocolate Confectionery Market Sample Report Chocolate Confectionery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Chocolate confectionery industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Chocolate confectionery industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Chocolate confectionery in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Chocolate confectionery in Romania?
What are the major brands in Romania?
What are market opportunities for health and wellness minded dark chocolate?
What are market opportunities for ethically sourced chocolate?
How might increasingly volatile cocoa bean commodity prices impact retail prices and sales performance?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Chocolate Confectionery in Romania - Company Profiles

Mega Image SRL in Packaged Food (Romania)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Mondelez Romania SA in Packaged Food (Romania)

STRATEGIC DIRECTION

COMPETITIVE POSITIONING

Summary 1 Mega Image SRL: Key Facts
Summary 2 Mega Image SRL: Operational Indicators
Summary 3 Mega Image SRL: Private Label Portfolio
Summary 4 Mega Image SRL (Ahold Delhaize): Competitive Position 2017
Summary 5 Mondelez International SA: Key Facts
Summary 6 Mondelez Romania SA: Competitive Position 2017

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales: carry on growing

Salary growth: when more is merrier

Market concentration: many united into one

Retailing: more modern

Future growth: Steady as you go

KEY TRENDS AND DEVELOPMENTS

Convenience: it is easier

Outlook

Health and wellness: Get it, it is good for you

Outlook

Modern retailers: if you build it, they will come

Outlook

Up-trading: more money, better food

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: sales to foodservice

Trends: consumer foodservice

Prospects

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Chocolate Confectionery in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Chocolate Confectionery in Romania - Company Profiles

Mega Image SRL in Packaged Food (Romania)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Mondelez Romania SA in Packaged Food (Romania)

STRATEGIC DIRECTION

COMPETITIVE POSITIONING

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales: carry on growing

Salary growth: when more is merrier

Market concentration: many united into one

Retailing: more modern

Future growth: Steady as you go

KEY TRENDS AND DEVELOPMENTS

Convenience: it is easier

Health and wellness: Get it, it is good for you

Modern retailers: if you build it, they will come

Up-trading: more money, better food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: sales to foodservice

Trends: consumer foodservice

Prospects

CATEGORY DATA

MARKET DATA

SOURCES

Why buy this report?

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