The forecast period is expected to witness an ongoing return to normal lifestyles and the revival of the economy. This will lead to a rise in disposable income, with chocolate confectionery returning to its previous consumption moments.
The top international players will continue to dominate chocolate confectionery over the forecast period, investing in promotional activities and communications that drive purchases. Ferrero Romania and Mondelez Romania are expected to maintain the top spots through ongoing innovations and heavy advertising campaigns.
Innovation will be strong across the forecast period, attracting growth on the landscape. The return to the high cocoa content is expected in tablets and other chocolate confectionery categories, aligning with consumers growing demand for healthier options.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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