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Country Report

Chocolate confectionery in

Chocolate Confectionery in Romania

Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Higher incomes support growth

The review period witnessed impressive changes in Romanians’ spending power, with government policies such as VAT cuts, increases in the minimum wage and growth of public sector salaries and pensions representing a boon for consumption, including of indulgence products such as chocolate confectionery. Branded products capitalised the most on this, as consumers upgraded from basic products to more sophisticate alternatives.

Tablets retains the biggest sales

Tablets continued to be the largest category in chocolate confectionery in both volume and value terms in 2018. Although tablets can be considered mature, innovation in fillings, the dynamics of high cocoa content and the large number of limited editions based on exotic flavours and superfruits maintained tablets on a growth trend in 2018.

Seasonality remains a challenge for the category

Seasonality in chocolate confectionery remains high, with sales peaking during the winter and spring holidays, and falling during the summer. With strengthening spending power this has been a boon for boxed and seasonal chocolate, traditionally positioned for gifting, despite recent developments towards mainstream consumption.

COMPETITIVE LANDSCAPE

Mondelez Romania is the undisputed leader

Mondelez remains the leader in chocolate confectionery and managed to increase its sales, thanks to the performance of its flagship brand Milka. Milka has enjoyed innovative new launches such as Milka Wave with Caramel Crispies and Milka Wave Biscuits in tablets and Milka Strawberry and Milka Caramel in countlines, which capitalise on the wave of premiumisation and on consumers’ willingness to try new products.

International players dominate

Chocolate confectionery is dominated by international companies, although some of them operate domestic production facilities. This is the case with Kandia Dulce, Heidi Chocolat and Nestlé Romania.

Advertising supports brand performance

The top positions in chocolate confectionery have been maintained not only through extensive distribution but also through heavy advertising campaigns. Flagship brands of the international players were beneficiaries of the heaviest advertising campaigns, focused both on reminding and on supporting new launches.

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Chocolate Confectionery Market Sample Report Chocolate Confectionery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Chocolate confectionery industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Chocolate confectionery industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Chocolate confectionery in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Chocolate confectionery in Romania?
What are the major brands in Romania?
What are market opportunities for health and wellness minded dark chocolate?
What are market opportunities for ethically sourced chocolate?
How might increasingly volatile cocoa bean commodity prices impact retail prices and sales performance?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Chocolate Confectionery in Romania - Category analysis

HEADLINES

PROSPECTS

Higher incomes support growth

Tablets retains the biggest sales

Seasonality remains a challenge for the category

COMPETITIVE LANDSCAPE

Mondelez Romania is the undisputed leader

International players dominate

Advertising supports brand performance

CATEGORY DATA

Table 1 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 2 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 5 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 8 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic improvement drives sales of packaged food

Healthier food attracts consumer attention

Artisanal accounts for the majority of sales

Sales dynamics track the expansion of modern grocery retailers

Packaged food to grow over the forecast period

FOODSERVICE

Sales to Foodservice

Manufacturers pay increased attention to foodservice
Ready meals records the strongest growth
Baked goods remain the most popular

Consumer Foodservice

Consumer foodservice tracks the performance of the economy
Fragmentation remains high in consumer foodservice
Rural tourism drives demand for healthy food

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Chocolate Confectionery in Romania

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Executive Summary

New Report Guarantee

PROSPECTS

Higher incomes support growth

Tablets retains the biggest sales

Seasonality remains a challenge for the category

COMPETITIVE LANDSCAPE

Mondelez Romania is the undisputed leader

International players dominate

Advertising supports brand performance

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Chocolate Confectionery in Romania - Category analysis

HEADLINES

PROSPECTS

Higher incomes support growth

Tablets retains the biggest sales

Seasonality remains a challenge for the category

COMPETITIVE LANDSCAPE

Mondelez Romania is the undisputed leader

International players dominate

Advertising supports brand performance

CATEGORY DATA

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic improvement drives sales of packaged food

Healthier food attracts consumer attention

Artisanal accounts for the majority of sales

Sales dynamics track the expansion of modern grocery retailers

Packaged food to grow over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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