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Country Report

Chocolate confectionery in

Chocolate Confectionery in Romania

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Countlines suffer from a lack of on-the-go moments during the COVID-19 outbreak, however, premium offerings increase, boosting growth for tablets in 2020

Romania had a lockdown introduced in March 2020, when a state of emergency was declared, and all non-essential services were stopped, with shopping centres and non-essential retailers closed. To leave the home, consumers needed a written statement declaring why, and this included visiting essential grocery retailers.

Seasonal chocolate sales suffer as the governments’ COVID-19 recommendations state that families should stay at home during seasonal periods

Seasonality in consumption of chocolate confectionery is the result of the concentration of sales during celebration moments - such as the peak seasons of Easter and Christmas. However, Saints’ Days, Mother’s Day and Valentine’s Day are also key sales drivers for chocolate confectionery.

Mondelez Romania SA retains its top spot, as local players benefit from affordable price-points during the outbreak of COVID-19

The top position for Mondelez Romania SA is the result of the efforts put on advertising for the flagship brand Milka. The main focus of Mondelez Romania was new launches in tablets and seasonal chocolate, offering Milka Oreo Milk Double Chocolate and Milka & Oreo Chocolate Egg.

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Samples

Chocolate Confectionery Market Sample Report Chocolate Confectionery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Chocolate confectionery industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Chocolate confectionery industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Chocolate confectionery in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Chocolate confectionery in Romania?
What are the major brands in Romania?
What are market opportunities for health and wellness minded dark chocolate?
What are market opportunities for ethically sourced chocolate?
How might increasingly volatile cocoa bean commodity prices impact retail prices and sales performance?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Chocolate Confectionery in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Countlines suffer from a lack of on-the-go moments during the COVID-19 outbreak, however, premium offerings increase, boosting growth for tablets in 2020

Seasonal chocolate sales suffer as the governments’ COVID-19 recommendations state that families should stay at home during seasonal periods

Mondelez Romania SA retains its top spot, as local players benefit from affordable price-points during the outbreak of COVID-19

RECOVERY AND OPPORTUNITIES

There is a growing opportunity for domestic players which can offer lower price-points during a time of economic recession

Chocolate pouches and bags are predicted to recover, recording the highest levels of growth, as consumers socialise with friends and extended family once more

Countlines will recover from negative volume growth, as they offer instant gratification to consumers, during a time of economic hardship

CATEGORY DATA

Table 1 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 2 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 5 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 8 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Rise in retail sales of packaged food helps to offset fall in sales to foodservice due to COVID-19 in 2020
Continued strong fragmentation of foodservice in Romania with few large players
Strong growth for prepared salads prior to COVID-19 as home working has the potential to impact sales to foodservice over the longer term

Consumer Foodservice

Closure of consumer foodservice outlets due to COVID-19 hits sales in 2020 as operators face challenges to recovery
Independent players dominate in terms of outlets while international chains lead value sales
Third party ordering and delivery services likely to remain a focus into the longer term

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020
Table 18 Sales of Packaged Food by Category: Value 2015-2020
Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 24 Penetration of Private Label by Category: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format and Category: % Value 2020
Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Chocolate Confectionery in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Countlines suffer from a lack of on-the-go moments during the COVID-19 outbreak, however, premium offerings increase, boosting growth for tablets in 2020

Seasonal chocolate sales suffer as the governments’ COVID-19 recommendations state that families should stay at home during seasonal periods

Mondelez Romania SA retains its top spot, as local players benefit from affordable price-points during the outbreak of COVID-19

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Chocolate Confectionery in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Countlines suffer from a lack of on-the-go moments during the COVID-19 outbreak, however, premium offerings increase, boosting growth for tablets in 2020

Seasonal chocolate sales suffer as the governments’ COVID-19 recommendations state that families should stay at home during seasonal periods

Mondelez Romania SA retains its top spot, as local players benefit from affordable price-points during the outbreak of COVID-19

RECOVERY AND OPPORTUNITIES

There is a growing opportunity for domestic players which can offer lower price-points during a time of economic recession

Chocolate pouches and bags are predicted to recover, recording the highest levels of growth, as consumers socialise with friends and extended family once more

Countlines will recover from negative volume growth, as they offer instant gratification to consumers, during a time of economic hardship

CATEGORY DATA

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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