Chocolate is expected to remain a highly demanded snack over the forecast period by all segments of the Romanian population regardless of income and age as the return of a restriction-free lifestyle positively impacts category dynamics. The category has present in all price brackets (from economy to premium) as well as products that cover different consumption occasions.
Over the coming years, chocolate confectionery is expected to benefit from further innovations as manufacturers strive to keep consumers’ interest and claim share from their competitors. Most notably, a higher cocoa content is expected to be found within all brands.
Over the forecast period, the category will continue to be dominated by international players and brands. Even when products are produced locally, this is in the hands of international players, with this not expected to change.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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