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Country Report

Chocolate confectionery in

Chocolate Confectionery in Romania

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premium chocolate confectionery benefits from increasing disposable incomes

The review period witnessed impressive changes in Romanians’ spending power, with government policies such as VAT cuts, increases in minimum wages and growth of public sector salaries and pensions representing a boon for consumption. Indulgence products such as chocolate confectionery benefited from the consequent increasing interest in premium products.

The sharing trend supports strong growth of chocolate pouches and bags

Chocolate pouches and bags recorded the strongest retail value growth in 2019 and this is set to continue over the forecast period. The sharing trend benefited the category, supported by effective advertising campaigns by Ferrero Romania for its Kinder Schoko-Bons and by Mars Romania for its Snickers Bites, which recorded exceptional growth in 2019.

Seasonality remains a challenge for the category

Seasonality in chocolate confectionery remains high, with sales peaking during winter and spring holidays, whilst falling during the summer. With strengthening spending power this has been a boon for boxed assortments and seasonal chocolate, traditionally positioned for gifting, while other occasions such as St Valentine’s Day, Mothers’ Day and Saints’ Day are also popular gifting occasions.

COMPETITIVE LANDSCAPE

Mondelez Romania retains its lead with innovation to its Milka brand

Mondelez Romania retained its lead in chocolate confectionery in 2019 with substantial innovation to its leading Milka brand, which capitalised on Romanian consumers’ willingness to try new products and variations. Milka is available with a wide range of innovative fillings, many of which are regarded as sophisticated options, including cookie pieces, crispy peanut caramel, bubbly caramel choco and jelly.

International players characterise chocolate confectionery with limited domestic production

International players characterise chocolate confectionery, with Kandia Dulce and Heidi Chocolats Suisse the only remaining companies to produce in Romania. Heidi Chocolats Suisse is the most significant exporter, selling some 60% of its products abroad.

Roshen continues to outperform and extend its reach

Roshen by Roshen One was again the most dynamic brand among the best sellers in 2019. The brand was exclusively distributed through independent small grocers upon its launch in 2017, which was a key part of its success as this is the leading channel in chocolate confectionery.

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Chocolate Confectionery Market Sample Report Chocolate Confectionery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Chocolate confectionery industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Chocolate confectionery industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Chocolate confectionery in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Chocolate confectionery in Romania?
What are the major brands in Romania?
What are market opportunities for health and wellness minded dark chocolate?
What are market opportunities for ethically sourced chocolate?
How might increasingly volatile cocoa bean commodity prices impact retail prices and sales performance?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Chocolate Confectionery in Romania - Category analysis

HEADLINES

PROSPECTS

Premium chocolate confectionery benefits from increasing disposable incomes

The sharing trend supports strong growth of chocolate pouches and bags

Seasonality remains a challenge for the category

COMPETITIVE LANDSCAPE

Mondelez Romania retains its lead with innovation to its Milka brand

International players characterise chocolate confectionery with limited domestic production

Roshen continues to outperform and extend its reach

CATEGORY DATA

Table 1 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 2 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 8 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Strong economic improvement drives sales of packaged food

Higher incomes drive the trend towards healthier packaged food

Artisanal products continue to lead packaged food

Modern grocery retailers expand across the country

Packaged food to grow steadily over the forecast period

FOODSERVICE

Sales to Foodservice

Higher incomes translate to greater frequency of eating out
Domestic players the main beneficiaries of sales to foodservice
Strong demand for healthier packaged food through foodservice

Consumer Foodservice

Consumer foodservice heavily skewed towards the larger cities
Independent players dominate foodservice at the outlet level
Tourism an opportunity for foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Chocolate Confectionery in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premium chocolate confectionery benefits from increasing disposable incomes

The sharing trend supports strong growth of chocolate pouches and bags

Seasonality remains a challenge for the category

COMPETITIVE LANDSCAPE

Mondelez Romania retains its lead with innovation to its Milka brand

International players characterise chocolate confectionery with limited domestic production

Roshen continues to outperform and extend its reach

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Chocolate Confectionery in Romania - Category analysis

HEADLINES

PROSPECTS

Premium chocolate confectionery benefits from increasing disposable incomes

The sharing trend supports strong growth of chocolate pouches and bags

Seasonality remains a challenge for the category

COMPETITIVE LANDSCAPE

Mondelez Romania retains its lead with innovation to its Milka brand

International players characterise chocolate confectionery with limited domestic production

Roshen continues to outperform and extend its reach

CATEGORY DATA

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Strong economic improvement drives sales of packaged food

Higher incomes drive the trend towards healthier packaged food

Artisanal products continue to lead packaged food

Modern grocery retailers expand across the country

Packaged food to grow steadily over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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