As impulse and on-the-go purchases and social activities return to pre-pandemic levels, there remains scope for volume growth in chocolate confectionery. Meanwhile, a shift toward more premium and healthier options will drive retail current value growth.
Czech consumers are increasingly looking for packaging options that have less environmental impact, can be recycled or reused or are made from recycled materials. This trend is visible across confectionery categories, but some players, such as Mondelez International, are investing in display shelves that are also made from recycled materials in a bid to attract consumer interest.
Tablets and boxed assortments are reaching the point of saturation, and volume consumption is set to stagnate over the forecast period. Any potential for sales growth is likely to be driven by ongoing in-store price promotions, innovation in terms of packaging, and improved quality, with a focus on higher cocoa content and innovative fruit, nut, caramel and curd fillings.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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