Chocolate confectionery is predicted to see positive, if modest, retail volume growth over the forecast period, supported by the return to pre-pandemic consumption norms, not least impulse and on-the-go purchases. Meanwhile, the ongoing recovery of foodservice should ensure total volume growth.
Consumers of chocolate confectionery, especially tablets, are expected to continue to look constantly for new flavours, varieties and formats over the forecast period. Indeed, indulgence is no longer the only driver that guides purchasing choices.
In Italy, the consumption of chocolate confectionery is especially popular in milder and colder months, while some retailers reduce or remove their assortments in summer, when demand is often lower due to high temperatures and strong competition from ice cream. In the forecast period, chocolate confectionery players and retailers may try to promote consumption all-year-round to lessen the impact of seasonality.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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