The search for indulgence products is expected to remain a key factor behind purchases of chocolate confectionery during the forecast period. Innovative, enriched products with sophisticated recipes are, therefore, set to gain traction.
Tablets, which benefited from an indulgence trend during COVID-19 lockdowns/home seclusion, recorded declines in retail volume sales in 2021 and 2022. The category is set to stabilise over 2023 and through the forecast period with slow, but steady increases.
In Italy, the consumption of chocolate confectionery remains especially popular in milder and colder months, and many grocery retailers reduce or remove their assortments in summer, when demand is often low due to high temperatures and strong competition from ice cream. In the forecast period, players and retailers may try to promote all-year-round consumption to lessen the impact of seasonality.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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