With burgeoning health consciousness amongst Chinese consumers, they have become increasingly acquainted with the concept of sugar-free in the realm of food and beverages. This shift in consumer awareness has been facilitated by a robust market education campaign, spearheaded by Yuan Qi Sen Lin, a brand renowned for its sugar-free carbonated beverages.
Chinese consumers are increasingly drawn to snacks that offer a sense of novelty and a captivating sensory experience, as evidenced by the growth in sales of Mars’s beloved brand within tablets, Cui Xiang Mi. This creation combines milk chocolate with puffed rice grains to deliver a wonderfully crisp texture.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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