Competitive Landscape
Ferrero Gains Ground with Quality and Distribution as Mars Yields Share
Chocolate confectionery remains highly concentrated, with Mars Foods (China) Co Ltd expected to hold a 39% retail value share in 2026, and Ferrero China Ltd following at 25%. Over the past five years, the competitive environment saw shifts, with Mars experiencing a rise in share from 38% in 2021 to 41% in 2024, before falling back to 39% in 2026, while Ferrero has steadily increased its share from 21% to 25% over the same period.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in China?
- Which are the leading brands in Chocolate Confectionery in China?
- How are products distributed in Chocolate Confectionery in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in China - Category analysis
Key Data Insights
Chocolate Confectionery Summary
Snacks Discount Stores Elevate Small Brands and New Pack Formats
Boxed Assortments Outperforms as Variety and Innovation Attract Consumers
Golden Monkey Redefines Indulgence with Multi-Ingredient Chocolate Innovation
Discount Snack Shops and O2o Platforms to Reshape Product Strategies for Sustained Growth
Boxed Assortments Will Extend Its Leadership While Countlines Is Set to See Pack Innovation
Health-Driven Innovation and Storytelling Expected to Redefine Consumer Engagement
Ferrero Gains Ground with Quality and Distribution as Mars Yields Share
Snacks Discount Stores Attract Value Seekers While Supermarkets Declines Significantly
Maturing Retail E-Commerce Faces Slower Growth as Impulse Shifts Offline
Shifting Consumer Preferences and Format Evolution
Multi-Textural Concepts and Channel-Specific Offerings
Competitive Realignment and Strategic Adaptation
Snacks in China - Industry Overview
2026 Developments
Key Data Insights
Demand for Affordability Impacts Pack Sizes and Retail Channels
Savoury Snacks Gains Ground as Spicy Innovation Redefines Indulgence
Emerging Brands and Multinationals Adjust Strategies to Secure Value Share
Ice Cream Brands Will Leverage Indulgent Experiences for Growth
Portion Control and Permissible Indulgence Expected to Shape Snacks Innovation
Social Commerce Platforms to Accelerate Growth and Reshape Purchasing Behaviour
Highly Fragmented Competitive Landscape for Snacks, Led by Mondelez
Mars Expands Its Reach to Savoury Snacks with Kellanova and Flavour Innovation
Snacks Discount Stores Gain Share as Supermarkets Loses Relevance
Retail E-Commerce Captures High-Frequency Impulse Demand with Rapid Delivery
Flavour and Distribution Are Two Areas of Innovation
Yanjinpuzi and Golden Monkey Innovate in Savoury Snacks and Chocolate Confectionery, Respectively
Recent Developments Reshape the Competitive Dynamics
Country Reports Disclaimer
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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