Chocolate confectionery overall will see less intense growth during the forecast period, compared to 2022, with both volume and current value growth slowing considerably. Inflation and consequent price hikes are likely to add pressure to performance, as ingredients used in chocolate products rise in cost and scarcity.
E-commerce saw surging growth at the height of the pandemic, attracting consumers with safer shopping through home delivery and through several levels of convenience. As such, e-commerce is set to continue growing over the coming years, with many consumers having adapted to the ease and convenience of the platform, enjoying options such as free delivery, price comparisons and ordering from the comfort of their homes.
Countlines will face challenges over the forecast period, with volume growth expected to return to negative numbers quite early on and remain there. Currently the chocolate confectionery of choice for on-the-go snacking, appealing through both ease of consumption and wide availability, countlines products have a sugary image which is likely to undermine their popularity.
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This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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