Since the COVID-19 pandemic, there has been a stronger demand for consuming snacks at home and this will continue to support chocolate confectionery in the upcoming years. Taiwanese consumers developed a stronger craving for sweets during this period, as a form of self-comfort and relaxation amidst the COVID-19 pandemic.
Taiwan’s largest package food company, Unit-President Enterprise Corporation, is seizing on the growth potential in premium chocolate with the launch of CupiCho, a boutique chocolate speciality store. Launched in 2023, this is the first boutique chocolate speciality store created by this local company.
In order to fulfil the young consumers’ preference for novelty, players will continue to innovate in chocolate through new flavours and textures. A popular mainstream approach is to introduce seasonal limited-edition products.
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This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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